<\/p>\n\n\n\n
Digital marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai trong th\u1ebf gi\u1edbi c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh, tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Google. Tr\u1eeb khi b\u1ea1n \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n nh\u01b0 eBook hay file b\u00e0i h\u00e1t, n\u1ebfu kh\u00f4ng th\u00ec marketing tr\u1ef1c tuy\u1ebfn lu\u00f4n ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n. \u0110\u1ed3 \u0103n c\u1ea7n \u0111\u01b0\u1ee3c giao t\u1eadn n\u01a1i v\u00e0 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c. Qu\u1ea7n \u00e1o ph\u1ea3i c\u00f3 ng\u01b0\u1eddi mua v\u00e0 m\u1eb7c ch\u00fang. V\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u00ec ph\u1ea3i c\u00f3 ng\u01b0\u1eddi \u0111\u1ebfn tham d\u1ef1 t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.<\/p>\n\n\n\n
M\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf. Y\u00eau c\u1ea7u ai \u0111\u00f3 nh\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd v\u00e0o bi\u1ec3u m\u1eabu, ho\u1eb7c t\u1ea3i xu\u1ed1ng v\u00e0 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng,nh\u1eefng h\u00e0nh \u0111\u1ed9ng ch\u1ec9 m\u1ea5t v\u00e0i gi\u00e2y v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, l\u00e0 m\u1ed9t chuy\u1ec7n. Tuy nhi\u00ean, thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 nh\u1edb ng\u00e0y th\u00e1ng, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, th\u1ee9c d\u1eady, ra kh\u1ecfi nh\u00e0 v\u00e0 c\u00f3 m\u1eb7t t\u1ea1i ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n\n\n\n
T\u1ea5t nhi\u00ean, c\u00f3 nh\u1eefng th\u1ee7 thu\u1eadt marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi tham d\u1ef1 s\u1ef1 ki\u1ec7n (t\u1eb7ng qu\u00e0, r\u00fat th\u0103m may m\u1eafn, t\u1eb7ng t\u00fai, h\u1ee3p t\u00e1c v\u1edbi influencer n\u1ed5i ti\u1ebfng…), nh\u01b0ng ch\u00fang kh\u00f4ng \u0111em l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n. Nh\u1eefng th\u1ee7 thu\u1eadt n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m \u0111\u1ea7y c\u0103n ph\u00f2ng. C\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng th\u1ee7 thu\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia, m\u00e0 c\u00f2n \u0111\u1ee7 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em>.<\/p>\n\n\n\n \u0110\u00f3 l\u00e0 th\u00e1ch th\u1ee9c m\u00e0 Fourdozen ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi h\u1ee3p t\u00e1c v\u1edbi Hi\u1ec7p H\u00f4i C\u00e1c Tr\u01b0\u1eddng Trung H\u1ecdc N\u1ed9i Tr\u00fa M\u1ef9 (TABS) trong qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 c\u00e1c tri\u1ec3n l\u00e3m du h\u1ecdc t\u1ea1i Vi\u1ec7t Nam. H\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng digital marketing cho vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u00f4ng ng\u01b0\u1eddi tham gia v\u00e0 \u0111\u00fang m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n S\u1ef1 th\u00e0nh c\u00f4ng trong n\u1ed7 l\u1ef1c digital marketing ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ee7 \u0111\u1ec1 \u0111\u1eb1ng sau s\u1ef1 ki\u1ec7n. B\u1ea3n th\u00e2n s\u1ef1 ki\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00ed tham d\u1ef1, c\u1ea7n mang l\u1ea1i m\u1ed9t gi\u00e1 tr\u1ecb th\u1ef1c n\u00e0o \u0111\u00f3 \u0111\u1ebfn v\u1edbi kh\u00e1ch tham d\u1ef1 m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c. Gi\u00e1 tr\u1ecb \u0111\u00f3 th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c th\u00f4ng tin ho\u1eb7c s\u1ef1 gi\u1ea3i tr\u00ed (tr\u00f9ng h\u1ee3p l\u1ea1i l\u00e0 hai tr\u1ee5 c\u1ed9t trong marketing n\u1ed9i dung t\u1ed1t). H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n, b\u1ea1n t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t m\u00e0 s\u1ef1 ki\u1ec7n mang l\u1ea1i cho kh\u00e1ch tham d\u1ef1. <\/p>\n\n\n\n Tri\u1ec3n l\u00e3m du h\u1ecdc c\u1ee7a TABS \u0111\u00e3 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t cho kh\u00e1ch tham d\u1ef1, nh\u1eefng ph\u1ee5 huynh ng\u01b0\u1eddi Vi\u1ec7t Nam th\u00e0nh \u0111\u1ea1t c\u00f3 con trong \u0111\u1ed9 tu\u1ed5i v\u1ecb th\u00e0nh ni\u00ean: nh\u1eefng tri\u1ec3n l\u00e3m n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c gia \u0111\u00ecnh g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp c\u00e1c \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh qu\u1ed1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111i c\u1ea3 ng\u00e0n c\u00e2y s\u1ed1 \u0111\u1ec3 \u0111\u1ebfn Vi\u1ec7t Nam. Do \u0111\u00f3, c\u00e1c gia \u0111\u00ecnh c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 khai th\u00e1c th\u00f4ng tin, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c tr\u01b0\u1eddng, \u0111i\u1ec1u m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf nh\u1eefng s\u1ef1 ki\u1ec7n kh\u00e1c.<\/p>\n\n\n\n \u0110\u1eb7t l\u00f2ng tin nh\u01b0ng v\u1eabn c\u1ea7n x\u00e1c minh. Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn cho c\u00e1c s\u1ef1 ki\u1ec7n mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 \u0111\u00e3 r\u1ea5t h\u00e0o h\u1ee9ng khi nh\u1eadp email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0o bi\u1ec3u m\u1eabu. Nh\u01b0ng khi \u0111\u1ebfn ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n v\u00e0o kho\u1ea3ng ba tu\u1ea7n sau \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 qu\u00ean ho\u1eb7c b\u1eadn vi\u1ec7c kh\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 ch\u00ednh x\u00e1c v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 nh\u1eafc nh\u1edf nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u1ec1 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd, c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n Khi h\u1ee3p t\u00e1c v\u1edbi TABS, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp hai th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t c\u1ee7a kh\u00e1ch tham d\u1ef1 s\u1ef1 ki\u1ec7n t\u1ea1i Vi\u1ec7t Nam: \u0111\u1ecba ch\u1ec9 email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. Sau \u0111\u00f3 ch\u00fang t\u00f4i l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c theo s\u00e1t tr\u00ean nhi\u1ec1u k\u00eanh bao g\u1ed3m g\u1eedi email v\u00e0 tin nh\u1eafn v\u00e0o nh\u1eefng ng\u00e0y c\u1ee5 th\u1ec3 k\u00e8m l\u1eddi nh\u1eafn v\u00e0 th\u00f4ng tin b\u1ed5 sung, th\u1eadm ch\u00ed l\u00e0 \u0111i\u1ec7n tho\u1ea1i tr\u1ef1c ti\u1ebfp v\u00e0o ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n Gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ef1 ki\u1ec7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1. T\u1eeb qu\u1ea3ng c\u00e1o, email \u0111\u1ebfn b\u1ea3ng ch\u1ec9 d\u1eabn trong ph\u00f2ng t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean, t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ph\u1ea3i th\u1ed1ng nh\u1ea5t. B\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa s\u1ef1 ki\u1ec7n v\u00e0 chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00e2n r\u1ed9ng trong t\u01b0\u01a1ng lai. M\u00e0u s\u1eafc v\u00e0 t\u00ean s\u1ef1 ki\u1ec7n n\u00ean \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n V\u1edbi TABS, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn ch\u1ee7 \u0111\u1ec1 s\u1ef1 ki\u1ec7n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb h\u00ecnh \u1ea3nh chi\u1ebfc m\u00e1y bay m\u00e0u xanh n\u1ed5i b\u1eadt trong su\u1ed1t chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u00e1c t\u00e0i li\u1ec7u ph\u00e1t tr\u1ef1c ti\u1ebfp. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o t\u00ean s\u1ef1 ki\u1ec7n d\u1ec5 t\u00ecm, d\u1ec5 nh\u1edb \u0111\u1ec3 khi kh\u00e1ch \u0111\u1ebfn tham d\u1ef1, h\u1ecd c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ebfn cu\u1ed9c trao \u0111\u1ed5i v\u1edbi \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh.<\/p>\n\n\n\n Nh\u1eefng kh\u00f3 kh\u0103n khi th\u1ef1c hi\u1ec7n digital marketing cho c\u00e1c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc kinh nghi\u1ec7m b\u1ed5 \u00edch cho c\u00e1c d\u1ef1 \u00e1n kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ef1c hi\u1ec7n: \u0111\u1eebng r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a th\u1ebf gi\u1edbi digital v\u00e0 t\u01b0\u1edfng r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9. C\u00e1c chi\u1ebfn d\u1ecbch ph\u1ea3i th\u1ef1c t\u1ebf. H\u00e3y kh\u1eafc ghi \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111\u1eebng b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i tuy\u1ebfn trong d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan.<\/p>\n","protected":false},"excerpt":{"rendered":" Digital marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai trong th\u1ebf gi\u1edbi c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh, tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Google. Tr\u1eeb khi b\u1ea1n \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n nh\u01b0 eBook hay file b\u00e0i h\u00e1t, n\u1ebfu kh\u00f4ng th\u00ec marketing tr\u1ef1c tuy\u1ebfn lu\u00f4n ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi ho\u1ea1t \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":4,"featured_media":5105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispatches"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/5004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/comments?post=5004"}],"version-history":[{"count":1,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/5004\/revisions"}],"predecessor-version":[{"id":9487,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/5004\/revisions\/9487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media\/5105"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=5004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/categories?post=5004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/tags?post=5004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}S\u1ef1 ki\u1ec7n c\u1ea7n gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1<\/h3>\n\n\n\n
Thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch tham d\u1ef1 sau s\u1ef1 ki\u1ec7n <\/h3>\n\n\n\n
Th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng<\/h3>\n\n\n\n
Digital c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ee9 nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3<\/h3>\n\n\n\n