{"id":7133,"date":"2021-12-28T09:05:23","date_gmt":"2021-12-28T09:05:23","guid":{"rendered":"https:\/\/fourdozen.com\/?p=7133"},"modified":"2023-04-20T06:20:37","modified_gmt":"2023-04-20T06:20:37","slug":"seven-ways-facebook-ruined-marketing","status":"publish","type":"post","link":"https:\/\/fourdozen.com\/vi\/seven-ways-facebook-ruined-marketing\/","title":{"rendered":"B\u1ea3y c\u00e1ch m\u00e0 Facebook l\u00e0m bi\u1ebfn ch\u1ea5t Marketing"},"content":{"rendered":"\n

Facebook \u0111\u01b0\u1ee3c cho l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m marketing, nh\u01b0ng h\u00f3a ra l\u1ea1i l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng.<\/h2>\n\n\n\n

Danh ti\u1ebfng c\u1ee7a Facebook \u0111\u00e3 thuy\u00ean gi\u1ea3m \u00edt nhi\u1ec1u trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. T\u1eeb nh\u1eefng ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd \u0111\u00e3 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng (trong nhi\u1ec1u n\u0103m) sau khi ph\u00e1t hi\u1ec7n ra s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ee9ng bi\u1ebfng \u0103n v\u00e0 suy ngh\u0129 ti\u00eau c\u1ef1c v\u1ec1 ngo\u1ea1i h\u00ecnh<\/a> \u1edf thanh thi\u1ebfu ni\u00ean v\u00e0 tr\u1ebb em g\u00e1i, \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c b\u00e1o c\u00e1o v\u1ec1 c\u00e1ch thu\u1eadt to\u00e1n c\u1ee7a Facebook c\u1ef1c \u0111oan h\u00f3a ng\u01b0\u1eddi<\/a> d\u00f9ng nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00e1c thuy\u1ebft \u00e2m m\u01b0u<\/a>, ch\u00fang ta c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng \u0111\u1ed9i ng\u0169 PR c\u1ee7a Facebook \u0111ang \u201c\u0111\u1ee9ng ng\u1ed3i kh\u00f4ng y\u00ean\u201d \u0111\u1ebfn m\u1ee9c n\u00e0o. V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u ti\u1ebfng v\u1ec1 Facebook, vi\u1ec7c vi\u1ebft m\u1ed9t b\u00e0i b\u00e1o v\u1ec1 c\u00e1ch h\u1ecd c\u00f2n \u0111ang h\u1ee7y ho\u1ea1i ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 v\u1ebb nh\u01b0 l\u00e0 v\u00f4 \u00edch?<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 nh\u01b0 v\u1eady, nh\u01b0ng ch\u00fang t\u00f4i ch\u1ea5p nh\u1eadn \u0111i\u1ec1u \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u00e0i to\u00e1n marketing tr\u00ean Facebook \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp r\u1ea5t \u00edt ho\u1eb7c ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i nh\u01b0ng v\u1eabn l\u00e0 m\u1ed9t nhu c\u1ea7u kinh doanh thi\u1ebft y\u1ebfu cho h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi. V\u1edbi ch\u00fang t\u00f4i, marketing \u0111i k\u00e8m v\u1edbi s\u1ef1 t\u00f4n tr\u1ecdng c\u1ed9ng \u0111\u1ed3ng, n\u00ean c\u00f4ng vi\u1ec7c lu\u00f4n ph\u1ea3i \u0111\u1ea3m b\u1ea3o 2 y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 v\u00e0 \u0111\u1ea1o \u0111\u1ee9c. Sau \u0111\u00e2y l\u00e0 7 c\u00e1ch m\u00e0 Facebook \u0111ang k\u00ecm h\u00e3m nh\u1eefng \u00fd t\u01b0\u1edfng marketing hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

1. Ng\u00f4i v\u01b0\u01a1ng kh\u00f4ng c\u00f3 ch\u1ed7 cho b\u1ea1n b\u00e8<\/h3>\n\n\n\n

Facebook kh\u00f4ng ch\u1ec9 bi\u1ebfn t\u1eeb “b\u1ea1n b\u00e8” th\u00e0nh m\u1ed9t \u0111\u1ed9ng t\u1eeb, n\u00f3 c\u00f2n thay \u0111\u1ed5i n\u00f3 th\u00e0nh “ng\u01b0\u1eddi m\u00e0 t\u00f4i c\u00f3 th\u1ec3 bi\u1ebft m\u1ed9t ch\u00fat, c\u00f3 th\u1ec3 th\u00f4i.” Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a Facebook, s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n b\u00e8 l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch m\u1eddi th\u00eam c\u00e0ng nhi\u1ec1u b\u1ea1n b\u00e8 c\u00e0ng t\u1ed1t, v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap m\u1edf r\u1ed9ng hi\u1ec7u \u1ee9ng m\u1ea1ng c\u1ee7a Facebook. V\u00e0, t\u1ea5t nhi\u00ean, c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8 gi\u00fap b\u1ea1n tr\u1edf n\u00ean th\u1eadt ng\u1ea7u v\u00e0 n\u1ed5i ti\u1ebfng. Ai l\u1ea1i kh\u00f4ng mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 ch\u1ee9?<\/p>\n\n\n\n

Khi Facebook tri\u1ec3n khai c\u00e1c trang kinh doanh, th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd v\u1eabn nh\u01b0 v\u1eady. Nhi\u1ec1u t\u00e0i kho\u1ea3n theo d\u00f5i trang c\u1ee7a doanh nghi\u1ec7p h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u00ean cao h\u01a1n bao gi\u1edd h\u1ebft v\u1edbi vi\u1ec7c vi\u1ebft l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 cung c\u1ea5p \u01b0u \u0111\u00e3i v\u1edbi hy v\u1ecdng \u0111\u1ea9y con s\u1ed1 \u0111\u00f3 l\u00ean cao h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c g\u00ec v\u1edbi 10.000 ng\u01b0\u1eddi theo d\u00f5i kh\u00f4ng? Kh\u00f4ng c\u00f3 g\u00ec nhi\u1ec1u.<\/p>\n\n\n\n

T\u1eeb khi n\u00e0o m\u00e0 ch\u00fang ta coi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 th\u01b0\u1edbc \u0111o cho s\u1ef1 n\u1ed5i ti\u1ebfng thay v\u00ec nh\u1eefng m\u1ed1i quan h\u1ec7 ngo\u00e0i \u0111\u1eddi th\u1ef1c? Ph\u1ea3i ch\u0103ng Facebook bi\u1ebft r\u1eb1ng vi\u1ec7c nh\u00ecn nh\u1eefng con s\u1ed1 t\u0103ng l\u00ean th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t \u0111i\u1ec1u \u201cg\u00e2y nghi\u1ec7n\u201d cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. Tuy nhi\u00ean, s\u1ef1 n\u1ed5i ti\u1ebfng \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 ch\u1ec9 l\u00e0 \u1ea3o m\u1ed9ng, b\u1edfi 99 tr\u00ean 100 ng\u01b0\u1eddi theo d\u00f5i s\u1ebd kh\u00f4ng bao gi\u1edd nh\u00ecn th\u1ea5y b\u00e0i \u0111\u0103ng t\u1eeb doanh nghi\u1ec7p b\u1ea1n th\u00eam m\u1ed9t l\u1ea7n n\u00e0o n\u1eefa. T\u1ec7 h\u01a1n n\u1eefa, Facebook c\u00f2n khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p chi ti\u1ec1n \u0111\u1ec3 ki\u1ebfm th\u00eam ng\u01b0\u1eddi theo d\u00f5i v\u00e0 s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 ng\u0103n l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 v\u1edbi doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 k\u1ec3 h\u1ebft cho b\u1ea1n bi\u1ebft c\u00f3 bao nhi\u00eau ch\u1ee7 doanh nghi\u1ec7p ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c c\u00f9ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ti\u00eau t\u1ed1n h\u00e0ng ngh\u00ecn \u0111\u00f4 \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1edbi hi v\u1ecdng c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng, v\u00e0 cu\u1ed1i c\u00f9ng th\u00ec k\u1eb9t l\u1ea1i \u1edf v\u00e0i ph\u1ea7n tr\u0103m l\u01b0\u1ee3t ti\u1ebfp c\u1eadn m\u1ed7i b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, Facebook \u0111\u00e3 ph\u00e1 h\u1ecfng ho\u1ea1t \u0111\u1ed9ng marketing b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n theo d\u00f5i v\u00e0 \u1ea3o t\u01b0\u1edfng qu\u00e1 nhi\u1ec1u v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng t\u00e0i kho\u1ea3n \u0111\u00f3.<\/p>\n\n\n\n

2. S\u1ef1 kh\u00edch \u0111\u1ed9ng v\u00e0 cu\u1ed9c \u0111ua v\u00f4 ngh\u0129a<\/h3>\n\n\n\n

\u0110i\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng ph\u1eabn n\u1ed9 v\u00e0 b\u1ea5t b\u00ecnh. Kh\u00f4ng ch\u1ec9 v\u1edbi Facebook, n\u1ebfu xem YouTube \u0111\u1ee7 l\u00e2u, b\u1ea1n c\u0169ng s\u1ebd b\u1eaft g\u1eb7p nh\u1eefng n\u1ed9i dung kh\u00f4ng l\u00e0nh m\u1ea1nh. Nh\u01b0ng ch\u01b0a n\u1ec1n t\u1ea3ng n\u00e0o ch\u1ea5p nh\u1eadn v\u00e0 ch\u00e0o \u0111\u00f3n s\u1ef1 ph\u1eabn n\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang nh\u01b0 c\u00e1ch Facebook \u0111ang l\u00e0m.<\/p>\n\n\n\n

Ng\u00e0y nay, c\u00f3 v\u1ebb h\u1ee3p l\u00fd khi cho r\u1eb1ng nh\u1eefng n\u1ed9i dung khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y t\u1ee9c gi\u1eadn, b\u1ecb \u0111e d\u1ecda ho\u1eb7c gh\u00ea t\u1edfm lan truy\u1ec1n nhanh ch\u00f3ng b\u1edfi t\u00ednh ti\u00eau c\u1ef1c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. Tuy nhi\u00ean, th\u1ef1c tr\u1ea1ng b\u00e0i \u0111\u0103ng ti\u1ebfp c\u1eadn t\u1ed1t th\u01b0\u1eddng mang xu h\u01b0\u1edbng ti\u00eau c\u1ef1c kh\u00f4ng ho\u00e0n to\u00e0n do c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng m\u00e0 do c\u00e1c k\u1ef9 thu\u1eadt vi\u00ean Facebook \u0111ang t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y theo h\u01b0\u1edbng \u0111\u00f3. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng, thu\u1eadt to\u00e1n Facebook coi m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 2 bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u201ct\u1ee9c gi\u1eadn\u201d ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n c\u1ea3 m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 9 l\u01b0\u1ee3t \u201cth\u00edch\u201d th\u00f4ng th\u01b0\u1eddng? C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 Facebook k\u1ebft lu\u1eadn r\u1eb1ng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n g\u1ea5p 5 l\u1ea7n ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c<\/a>.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c chi\u00eau tr\u00f2 marketing bi\u1ebfn ch\u1ea5t. C\u00e1c \u201cchuy\u00ean gia\u201d truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean l\u01b0\u1ee3t like, share, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u00e0 c\u1ed1 g\u1eafng l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u00f3. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c b\u00e0i \u0111\u0103ng t\u1ef1 ph\u00e1t, thi\u1ebfu suy ngh\u0129, xu\u1ea5t ph\u00e1t t\u1eeb nh\u1ea7m l\u1eabn gi\u1eefa x\u1ea5u t\u00ednh v\u00e0 h\u00e0i h\u01b0\u1edbc. \u0110i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch g\u1ea7n \u0111\u00e2y c\u1ee7a m\u1ed9t nh\u00e0 h\u00e0ng \u00dd nh\u01b0\u1ee3ng quy\u1ec1n t\u1ea1i H\u00e0 N\u1ed9i, h\u1ecd t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 cho ph\u1ee5 n\u1eef d\u1ef1a v\u00e0o \u0111\u1ed9 tu\u1ed5i ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111i c\u00f9ng h\u1ecd. C\u00f3 l\u1ebd \u00fd t\u01b0\u1edfng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng tr\u00f2 \u0111\u00f9a vui ch\u1ed1c l\u00e1t, c\u00f3 ch\u00fat th\u00f4 t\u1ee5c, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u00f4n tr\u1ecdng n\u1eef gi\u1edbi, nam gi\u1edbi, hay b\u1ea5t c\u1ee9 ai\u2026<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 nhanh nh\u1ea1y h\u01a1n v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n c\u1ee7a Facebook. H\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u t\u00e0i kho\u1ea3n \u1ea3o \u0111\u1ec3 t\u1ea1o nh\u1eefng ph\u1ea3n \u1ee9ng ph\u1eabn n\u1ed9 tr\u00ean nh\u1eefng b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng nh\u00ecn th\u1ea5y m\u1ed9t b\u1ee9c \u1ea3nh v\u1ec1 chi\u1ebfc b\u00e1nh m\u00ec sandwich m\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u00e3 khi\u1ebfn 113 ng\u01b0\u1eddi t\u1ee9c gi\u1eadn th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 l\u00ed do t\u1ea1i sao. d\u00e0nh l\u1eddi khen ng\u1ee3i t\u1edbi doanh nghi\u1ec7p \u0111\u00f3 v\u00ec \u0111\u00e3 \u201cb\u1ebb kho\u00e1\u201d th\u00e0nh c\u00f4ng thu\u1eadt to\u00e1n c\u1ee7a Facebook, nh\u01b0ng n\u1ebfu c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn, ch\u00fang t\u00f4i s\u1ebd ngay l\u1eadp t\u1ee9c \u1ea5n n\u00fat xo\u00e1 b\u00e0i \u0111\u0103ng.  <\/p>\n\n\n\n

Facebook \u0111\u00e3 l\u00e0m m\u00e9o m\u00f3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng coi tr\u1ecdng s\u1ef1 t\u1ee9c gi\u1eadn v\u00e0 h\u01b0\u1edbng t\u01b0 duy c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing tr\u1edf n\u00ean h\u00e8n m\u1ecdn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi b\u1ea3n ch\u1ea5t th\u1eadt s\u1ef1 c\u1ee7a h\u1ecd<\/p>\n\n\n\n

3. Con ng\u01b0\u1eddi l\u00e0 S\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

C\u00e2u n\u00f3i s\u00e1o r\u1ed7ng \u0111\u1ea7u ti\u00ean c\u1ee7a th\u1ebf k\u1ef7 21 l\u00e0: “N\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ea3 ti\u1ec1n cho th\u1ee9 g\u00ec th\u00ec b\u1ea1n ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m.” Ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng ch\u1eb3ng c\u1ea3m th\u1ea5y b\u1ea5t ng\u1edd khi ch\u00fang t\u00f4i n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng Facebook \u0111ang b\u00e1n d\u1eef li\u1ec7u c\u1ee7a b\u1ea3n th\u00e2n ngay trong khi s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng m\u1ed9t t\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00ec \u1ea3nh h\u01b0\u1edfng m\u01b0\u1eddi t\u1edbi c\u00e1c nh\u00e0 l\u00e0m marketing. H\u00e3y nh\u1edb l\u1ea1i khi b\u1ea1n l\u1ea7n \u0111\u1ea7u l\u1eadp trang kinh doanh tr\u00ean Facebook, trong v\u00e0i gi\u1edd ti\u1ebfp theo, b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng \u0111i\u1ec7p khuy\u1ebfn kh\u00edch ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1eeb h\u1ecd. M\u1ed7i n\u00fat \u201ct\u0103ng t\u01b0\u01a1ng t\u00e1c\u201d l\u00e0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi \u0111\u1ec3 b\u1ea1n chi ti\u1ec1n v\u00e0o doanh thu qu\u1ea3ng c\u00e1o kh\u1ed5ng l\u1ed3 c\u1ee7a Facebook. Nh\u01b0ng li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng? Ai quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3! Khi m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng t\u1ed1t nh\u01b0 k\u1ef3 v\u1ecdng, Facebook lu\u00f4n \u0111\u1ed5 l\u1ed7i cho n\u1ed9i dung b\u00e0i \u0111\u0103ng ch\u01b0a h\u1ea5p d\u1eabn, \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a ph\u00f9 h\u1ee3p hay m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ec1 ra ch\u01b0a h\u1ee3p l\u00fd. Nh\u01b0ng \u0111\u1eebng lo, v\u1edbi m\u1ed9t kho\u1ea3n ti\u1ec1n b\u1ed5 sung, b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 ch\u1ea1y nhi\u1ec1u qu\u1ea3ng c\u00e1o h\u01a1n. Th\u1ef1c h\u00e0nh t\u1ea1o ra l\u1ee3i nhu\u1eadn!<\/p>\n\n\n\n

\u0110\u1eebng hi\u1ec3u l\u1ea7m ch\u00fang t\u00f4i, ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u x\u1ea5u. M\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh coi con ng\u01b0\u1eddi nh\u01b0 s\u1ea3n ph\u1ea9m m\u1edbi ch\u00ednh l\u00e0 \u0111i\u1ec1u \u0111\u1ed9c h\u1ea1i cho c\u00e1c nh\u00e0 l\u00e0m truy\u1ec1n th\u00f4ng. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00f4ng t\u1ed1t cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quen nh\u00ecn v\u00e0 ph\u1edbt l\u1edd h\u00e0ng t\u00e1 qu\u1ea3ng c\u00e1o t\u1eeb doanh nghi\u1ec7p theo \u0111u\u1ed5i nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t \u201cth\u00edch\u201d v\u00e0 \u201ctheo d\u00f5i\u201d. <\/p>\n\n\n\n

Facebook \u0111\u00e3 h\u1ee7y ho\u1ea1i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch coi ng\u01b0\u1eddi d\u00f9ng l\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

4. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a bots<\/h3>\n\n\n\n

H\u1ed3i t\u01b0\u1edfng l\u1ea1i cu\u1ed1i th\u1ebf k\u1ef7 20, khi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y m\u00f3c l\u00e0 n\u1ed7i \u00e1m \u1ea3nh ch\u1ec9 c\u00f3 trong tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a ch\u00fang ta. Ai c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c r\u1eb1ng nh\u1eefng c\u1ed7 m\u00e1y \u0111\u00f3 s\u1ebd th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n, nh\u01b0ng l\u1ea1i ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi l\u00e0m nh\u1eefng \u0111i\u1ec1u l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

C\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y \u01b0\u1edbc t\u00ednh c\u00f3 t\u1edbi tr\u00ean d\u01b0\u1edbi 90 tri\u1ec7u t\u00e0i kho\u1ea3n t\u1ef1 \u0111\u1ed9ng<\/a>, gi\u1ea3 m\u1ea1o tr\u00ean Facebook. Ch\u00fang \u0111\u1eb7c bi\u1ec7t tr\u00e0n lan \u1edf Vi\u1ec7t Nam, n\u01a1i b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng thanh t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u1ec3 thu\u00ea m\u1ed9t \u201c\u0111\u1ed9i qu\u00e2n\u201d bots. Bot c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ef1c s\u1ef1 \u0111\u00e1ng s\u1ee3 b\u1edfi t\u00ednh ph\u1ea3n t\u00e1c d\u1ee5ng, ch\u01b0a k\u1ec3 s\u1ef1 thi\u1ebfu trung th\u1ef1c m\u00e0 ch\u00fang mang l\u1ea1i. Tuy v\u1eady, ch\u00fang ta kh\u00f4ng n\u00ean ho\u00e0n to\u00e0n \u0111\u1ed5 l\u1ed7i cho c\u00e1c nh\u00e0 l\u1eadp tr\u00ecnh bot v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n

Vi\u1ec7c l\u1ea1m d\u1ee5ng bot l\u00e0 h\u1ec7 qu\u1ea3 t\u1ef1 nhi\u00ean xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch sai l\u1ec7ch v\u1edbi m\u1ee5c \u0111\u00edch m\u00e0 ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra.. Cu\u1ed1i c\u00f9ng th\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa l\u01b0\u1ee3t theo d\u00f5i t\u1eeb t\u00e0i kho\u1ea3n th\u1ef1c m\u1ed9t c\u00e1ch tho\u00e1ng qua (lo\u1ea1i qu\u1ea3ng c\u00e1o m\u1eddi \u201cth\u00edch trang\u201d tr\u00ean Facebook cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c nh\u01b0 h\u1ecd ch\u1ec9 \u0111ang th\u00edch m\u1ed9t b\u00e0i post sau khi nh\u00ecn l\u01b0\u1edbt qua) v\u00e0 l\u01b0\u1ee3t theo d\u00f5i t\u1eeb m\u1ed9t t\u00e0i kho\u1ea3n \u1ea3o l\u00e0 g\u00ec? Nh\u1edd thu\u1eadt to\u00e1n c\u1ee7a Facebook, c\u1ea3 ng\u01b0\u1eddi th\u1eadt v\u00e0 robot \u0111\u1ec1u s\u1ebd kh\u00f4ng bao gi\u1edd t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. V\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 hai h\u00e0nh \u0111\u1ed9ng l\u00e0 nh\u01b0 nhau – th\u00eam m\u1ed9t l\u01b0\u1ee3t th\u00edch, m\u1ed9t l\u01b0\u1ee3t chia s\u1ebb, m\u1ed9t l\u01b0\u1ee3t theo d\u00f5i v\u00e0 v\u00e0 s\u1ef1 h\u01b0ng ph\u1ea5n trong ch\u1ed1c l\u00e1t khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u00e0ng mong mu\u1ed1n con s\u1ed1 \u1ea5y ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean. T\u00e0i kho\u1ea3n \u1ea3o \u0111\u01b0\u1ee3c \u201ctr\u00e0 tr\u1ed9n\u201d v\u1edbi nh\u1eefng t\u00e0i kho\u1ea3n th\u1eadt b\u1edfi th\u1ef1c t\u1ebf, \u0111\u1ed9i qu\u00e2n bot n\u00e0y \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ch\u1ec9 b\u1eb1ng 5% so v\u1edbi t\u00e0i kho\u1ea3n th\u1eadt. C\u00e1c l\u1eadp tr\u00ecnh vi\u00ean \u0111\u00e3 nh\u00ecn ra m\u1ed9t h\u1ec7 th\u1ed1ng m\u00e0 s\u1ef1 th\u1eadt kh\u00f4ng c\u00f2n quan tr\u1ecdng v\u00e0 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng con bot v\u00f4 tri v\u00f4 gi\u00e1c.<\/p>\n\n\n\n

Facebook \u0111\u00e3 ph\u00e1 h\u1ecfng ho\u1ea1t \u0111\u1ed9ng marketing khi kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c bot v\u00e0 v\u00f4 t\u00ecnh t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u1ea3o – \u0111\u00e2u l\u00e0 th\u1eadt.<\/p>\n\n\n\n

5. Thu h\u1eb9p \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u00e0 n\u1ea5m m\u1ed3 c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n

K\u1ec3 t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u khi d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra, vi\u1ec7c nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 l\u00e0 l\u1ee3i th\u1ebf c\u1ee7a Facebook. M\u1ed9t th\u00f4ng \u0111i\u1ec7p Marketing \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c t\u1edbi \u201cn\u1eef gi\u1edbi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 24 \u0111\u1ebfn 32 \u1edf H\u1ea3i Ph\u00f2ng, nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00ean k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c \u0111\u00e1m c\u01b0\u1edbi v\u00e0 c\u1ef1c k\u00ec y\u00eau th\u00edch Pokemon\u201d? B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n

Ban \u0111\u1ea7u, d\u1ecbch v\u1ee5 n\u00e0y \u0111\u00e3 ho\u00e0n to\u00e0n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, b\u1edfi gi\u1edd \u0111\u00e2y, h\u1ecd c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd c\u1ea7n. Nh\u01b0ng c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing thi\u1ebfu s\u00e1ng t\u1ea1o v\u00e0 nh\u00e0m ch\u00e1n l\u1ea3i n\u1ea3y sinh t\u1eeb ch\u00ednh nh\u1eefng qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh n\u00e0y. \u0110\u1ec3 hi\u1ec3u t\u1ea1i sao, b\u1ea1n h\u00e3y th\u1eed suy ngh\u0129 v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh. M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng \u0111\u1ebfn t\u1eadn c\u1eeda h\u00e0ng \u0111\u1ec3 mua l\u0103n kh\u1eed m\u00f9i Old Spice, nh\u01b0ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi – b\u1ea5t k\u1ec3 h\u1ecd l\u00e0 ai, \u0111\u1ec1u \u0111\u00e1nh gi\u00e1 cao s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a di\u1ec5n vi\u00ean Isaiah Mustafa trong qu\u1ea3ng c\u00e1o Old Spice<\/a> kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng c\u00e1ch \u0111\u00e2y m\u1ed9t th\u1eadp k\u1ef7.<\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Old Spice l\u00e0 nh\u1edd \u0111\u1ed9i ng\u0169 marketing c\u1ee7a h\u00e3ng hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd s\u1ebd ph\u1ea3i c\u00f3 \u00fd ngh\u0129a v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111i th\u00f4ng \u0111i\u1ec7p: \u201cN\u00e0y, ch\u00fang t\u00f4i b\u00e1n l\u0103n kh\u1eed m\u00f9i\u201d. M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n bi\u1ebft r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u1eefng nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh th\u00ec th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t c\u1ea7n truy\u1ec1n th\u00f4ng \u0111\u00f3 l\u00e0: \u201cN\u00e0y, s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c b\u00e1n \u1edf \u0111\u00e2y\u201d. V\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean t\u1ed3i t\u1ec7 h\u01a1n khi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook ch\u1ec9 v\u1edbi \u00fd ch\u00ed quy\u1ebft t\u00e2m v\u00e0 m\u1ed9t chi\u1ebfc th\u1ebb t\u00edn d\u1ee5ng \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho m\u1ea1ng x\u00e3 h\u1ed9i ng\u1eadp trong qu\u1ea3ng c\u00e1o \u201cr\u00e1c\u201d v\u00e0 v\u00f4 t\u00ecnh khi\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u00e2m l\u00fd b\u1ecf qua h\u1ea7u h\u1ebft nh\u1eefng qu\u1ea3ng c\u00e1o h\u1ecd b\u1eaft g\u1eb7p. <\/p>\n\n\n\n

Facebook \u0111\u00e3 hu\u1ef7 ho\u1ea1t ho\u1ea1t \u0111\u1ed9ng marketing b\u1eb1ng c\u00e1ch \u0111\u00e1nh tr\u00e1o s\u1ef1 s\u00e1ng t\u1ea1o cho h\u00e0nh \u0111\u1ed9ng \u201cnghe tr\u1ed9m\u201d tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

6. Y\u1ebfu t\u1ed1 \u201cr\u1ee3n t\u00f3c g\u00e1y\u201d<\/h3>\n\n\n\n

Trong khi Facebook cho r\u1eb1ng \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u00e0ng l\u1edbn th\u00ec t\u00ednh \u201cti\u1ec7n l\u1ee3i\u201d c\u1ee7a ch\u00fang c\u00e0ng cao, th\u00ec c\u00f3 bao ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u00e3 t\u1eebng xem qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch\/ nh\u1eefng g\u00ec ta v\u1eeba nh\u1eafc t\u1edbi v\u1edbi b\u1ea1n b\u00e8 v\u00e0 t\u1ef1 h\u1ecfi: \u201cL\u00e0m th\u1ebf qu\u00e1i n\u00e0o m\u00e0 Facebook l\u1ea1i bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?\u201d.<\/p>\n\n\n\n

R\u1ea5t nhi\u1ec1u b\u00e0i b\u00e1o \u0111\u00e3 n\u00f3i v\u1ec1 c\u1ea3m gi\u00e1c r\u00f9ng m\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau khi tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n ho\u00e1 tr\u00ean Facebook<\/a>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ee9c \u0111\u1ed9 kh\u1ed5ng l\u1ed3 c\u1ee7a l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 cung c\u1ea5p cho kho d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00e1c c\u00f4ng ty m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e1ng bu\u1ed3n thay, n\u00f3 l\u1ea1i khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nghi ng\u1edd c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 nghi ng\u1edd nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng – nh\u1eefng ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 b\u00e1n h\u00e0ng. Ng\u01b0\u1eddi\u00a0 Vi\u1ec7t Nam bi\u1ebft t\u1edbi Facebook mu\u1ed9n h\u01a1n so v\u1edbi th\u1ebf gi\u1edbi v\u00e0 ch\u01b0a th\u1eadt s\u1ef1c\u00f3 s\u1ef1 nghi ng\u1edd v\u1edbi vi\u1ec7c l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n khi s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y. Nh\u01b0ng tin ch\u00fang t\u00f4i \u0111i, th\u1eddi \u0111i\u1ec3m \u0111\u00f3 s\u1eafp t\u1edbi r\u1ed3i.<\/p>\n\n\n\n

Facebook \u0111\u00e3 ph\u00e1 h\u1ecfng ho\u1ea1t \u0111\u1ed9ng marketing khi \u0111em l\u1ea1i c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu nh\u01b0 \u0111ang b\u1ecb theo d\u00f5i cho ng\u01b0\u1eddi d\u00f9ng. b\u1eb1ng c\u00e1ch khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 b\u1ecb theo d\u00f5i.<\/p>\n\n\n\n

7. S\u1ef1 x\u1ea5u x\u00ed v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng\u00a0<\/h3>\n\n\n\n

Ch\u00fang t\u00f4i theo \u0111u\u1ed5i l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o v\u00ec y\u00eau th\u00edch ngh\u1ec7 thu\u1eadt v\u00e0 c\u00e1i \u0111\u1eb9p. Ch\u00fang t\u00f4i \u0111am m\u00ea th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch th\u1ee9c  d\u00f9ng t\u1eeb ng\u1eef kh\u00e1c nhau \u0111\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, gi\u00e0u c\u1ea3m x\u00fac, hay thi\u1ebft k\u1ebf \u1ea5n ph\u1ea9m ngh\u1ec7 thu\u1eadt, ho\u1eb7c nghi\u00ean c\u1ee9u v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c t\u00ednh n\u0103ng sao cho d\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t.<\/p>\n\n\n\n

S\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t trong b\u1ea5t k\u1ef3 nh\u1eefng \u0111i\u1ec1u tr\u00ean khi s\u1eed d\u1ee5ng Facebook v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y. S\u1ee3 t\u1ee5t l\u1ea1i so v\u1edbi s\u1ed1 \u0111\u00f4ng, \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 n\u00e0y ch\u1ec9 \u0111ang h\u1ed1i h\u1ea3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng . \u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi m\u1ed9t trang web v\u1edbi giao di\u1ec7n \u201cx\u1ea5u x\u00ed\u201d ch\u1ec9 ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch livestream, g\u1ecdi \u0111i\u1ec7n nh\u00f3m, qu\u1ea3n l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cho doanh nghi\u1ec7p, album \u1ea3nh hay \u0111\u1ea5u tranh v\u1ec1 ch\u00ednh s\u00e1ch an sinh x\u00e3 h\u1ed9i. Tuy nhi\u00ean, trong th\u1ebf gi\u1edbi th\u1ef1c, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng t\u1ef1 nhi\u00ean x\u1ea3y ra \u1edf c\u00f9ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m, hay c\u00f9ng m\u1ed9t b\u1ed1i c\u1ea3nh.<\/p>\n\n\n\n

Facebook nh\u1ed3i nh\u00e9t t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 v\u00e0o m\u1ed9t n\u01a1i, khi\u1ebfn b\u1ea1n ph\u1ea3i ph\u1ea3i m\u1ea5t \u0111\u1ebfn  7 c\u00fa click chu\u1ed9t ch\u1ec9 \u0111\u1ec3 xem m\u1ed9t b\u00e0i \u0111\u0103ng m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm  v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 b\u00e0i \u0111\u0103ng \u0111\u00f3 l\u1ea1i tr\u00f4ng th\u1eadt l\u1ed9n x\u1ed9n khi nh\u1ea5n v\u00e0o. \u0110i\u1ec1u n\u00e0y g\u00e2y tr\u1edf ng\u1ea1i cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c b\u1ea1n ph\u1ea3i c\u1ed1 g\u1eafng treo m\u1ed9t b\u1ee9c tranh \u0111\u1eb9p trong m\u1ed9t c\u0103n ph\u00f2ng \u0111\u1ea7y r\u00e1c, v\u1edbi m\u1ed9t \u0111\u00e1m ng\u01b0\u1eddi say \u1ed3n \u0129 \u0111ang c\u00e3i c\u1ecd v\u00e0 m\u1ed9t k\u1ebb \u0111\u00e1ng s\u1ee3 \u0111ang theo d\u00f5i v\u00e0 ghi ch\u00e9p l\u1ea1i m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m.<\/p>\n\n\n\n

Facebook \u0111\u00e3 ph\u00e1 h\u1ecfng ho\u1ea1t \u0111\u1ed9ng marketing b\u1eb1ng c\u00e1ch \u0111\u1ec3 cho n\u1ec1n t\u1ea3ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u1edf n\u00ean x\u1ea5u x\u00ed v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

Gi\u1ea3i c\u1ee9u ho\u1ea1t \u0111\u1ed9ng Marketing<\/h2>\n\n\n\n

Facebook s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i, ch\u00fang t\u00f4i bi\u1ebft \u0111i\u1ec1u \u0111\u00f3. Khi \u0111\u1ed1i chi\u1ebfu v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng Facebook \u0111ang l\u00e0m, ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng h\u1ecd c\u0169ng th\u1eeba hi\u1ec3u \u0111i\u1ec1u n\u00e0y. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng kinh doanh c\u1ea7n thi\u1ebft – \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u01b0 Vi\u1ec7t Nam. K\u1ebft lu\u1eadn l\u1ea1i, ch\u00fang t\u00f4i kh\u00f4ng \u1ee7ng h\u1ed9 vi\u1ec7c xo\u00e1 s\u1ed5 Facebook. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: L\u00e0m th\u1ebf n\u00e0o trong ho\u00e0n c\u1ea3nh nh\u01b0 hi\u1ec7n t\u1ea1i, ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t nh\u1ea5t?<\/p>\n\n\n\n

C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n: c\u1ee9 l\u00e0m \u0111i. B\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y xuy\u00ean su\u1ed1t b\u00e0i vi\u1ebft ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u t\u1eeb ng\u1eef mang xu h\u01b0\u1edbng khuy\u1ebfn kh\u00edch. H\u00e3y nh\u1edb r\u1eb1ng kh\u00f4ng c\u00f3 g\u00ec hi\u1ec7n h\u1eefu trong c\u00e1ch Facebook \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ef1 t\u00f4n tr\u1ecdng c\u1ee7a b\u1ea1n d\u00e0nh cho kh\u00e1n gi\u1ea3 \u0111ang theo d\u00f5i. B\u1ea1n kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i theo \u0111u\u1ed5i l\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t theo d\u00f5i \u0111\u1ebfn t\u1eeb c\u00e1c \u201cb\u00f9 nh\u00ecn\u201d, c\u0169ng nh\u01b0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea1o n\u1ed9i dung m\u00e0 b\u1ea1n ch\u01b0a c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng ch\u1ec9 \u0111\u1ec3 ch\u1ea1y theo thu\u1eadt to\u00e1n c\u1ee7a Facebook.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i (c\u00f3 th\u1ec3 b\u1ea1n c\u0169ng c\u00f9ng quan \u0111i\u1ec3m), m\u1ed9t con s\u1ed1 l\u1edbn h\u01a1n kh\u00f4ng h\u1ee9a h\u1eb9n m\u1ed9t k\u1ebft qu\u1ea3 kh\u1ea3 quan h\u01a1n. M\u1ed9t l\u01b0\u1ee3ng nh\u1ecf kh\u00e1n gi\u1ea3 chung th\u00e0nh v\u1edbi b\u1ea1n c\u00f2n \u0111\u00e1ng gi\u00e1 h\u01a1n m\u1ed9t tri\u1ec7u \u201cb\u00f9 nh\u00ecn\u201d l\u01b0\u1edbt qua qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ec3 th\u1ed1t l\u00ean c\u00e2u: \u201cH\u1ea3, c\u00e1i g\u00ec \u0111\u00e2y\u201d.<\/p>\n\n\n\n

H\u00e3y nh\u1edb r\u1eb1ng khi b\u1ea1n l\u00e0m marketing, b\u1ea1n \u0111ang t\u1ea1o ra v\u0103n ho\u00e1. V\u0103n ho\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb b\u1ea5t c\u1ee9 ai v\u00e0 \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o – ngay c\u1ea3 tr\u00ean Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook \u0111\u01b0\u1ee3c cho l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m marketing, nh\u01b0ng h\u00f3a ra l\u1ea1i l\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng. Danh ti\u1ebfng c\u1ee7a Facebook \u0111\u00e3 thuy\u00ean gi\u1ea3m \u00edt nhi\u1ec1u trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. T\u1eeb nh\u1eefng ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd \u0111\u00e3 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng (trong nhi\u1ec1u n\u0103m) sau khi ph\u00e1t hi\u1ec7n ra s\u1ea3n ph\u1ea9m c\u1ee7a […]<\/p>\n","protected":false},"author":4,"featured_media":7134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispatches"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/7133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/comments?post=7133"}],"version-history":[{"count":3,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/7133\/revisions"}],"predecessor-version":[{"id":9465,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/7133\/revisions\/9465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media\/7134"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=7133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/categories?post=7133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/tags?post=7133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}