{"id":8162,"date":"2022-07-09T02:08:41","date_gmt":"2022-07-09T02:08:41","guid":{"rendered":"https:\/\/fourdozen.com\/?p=8162"},"modified":"2023-04-20T06:20:03","modified_gmt":"2023-04-20T06:20:03","slug":"how-to-work-successfully-with-a-marketing-agency-in-vietnam","status":"publish","type":"post","link":"https:\/\/fourdozen.com\/vi\/how-to-work-successfully-with-a-marketing-agency-in-vietnam\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng c\u00f9ng m\u1ed9t agency \u1edf Vi\u1ec7t Nam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00f3m l\u1ea1i l\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u1eb1ng m\u00ecnh mu\u1ed1n thu\u00ea m\u1ed9t agency. C\u00f3 v\u00f4 v\u00e0n l\u00fd do \u0111\u1ec3 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hay ban \u0111i\u1ec1u h\u00e0nh l\u1ef1a ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t marketing agency thay v\u00ec \u0111\u1ed9i in-house c\u1ee7a m\u00ecnh. Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c c\u00f9ng m\u1ed9t agency \u0111\u1ec3 b\u1ed5 sung cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh nh\u1eefng n\u0103ng l\u1ef1c m\u00e0 h\u1ecd thi\u1ebfu s\u00f3t, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u00e1ng t\u1ea1o n\u1ed9i dung, quan h\u1ec7 c\u00f4ng ch\u00fang (PR) hay qu\u1ea3ng c\u00e1o. Nh\u01b0ng kh\u00f4ng ph\u1ea3i m\u1ed1i h\u1ee3p t\u00e1c v\u1edbi agency n\u00e0o c\u0169ng di\u1ec5n ra nh\u01b0 mong mu\u1ed1n. B\u00e0i vi\u1ebft n\u00e0y t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u1eddng r\u01a1i v\u00e0o khi thu\u00ea m\u1ed9t agency m\u1edbi, v\u00e0 c\u00e1ch \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m \u1ea5y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c th\u1ea5u hi\u1ec3u ch\u00ednh mong mu\u1ed1n c\u1ee7a m\u00ecnh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u01b0\u1ee3c nghe t\u1eeb c\u00e1c marketing agency \u1edf Vi\u1ec7t Nam \u0111\u00f3 l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u01b0\u1eddng ch\u1eb3ng bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec. Nh\u01b0ng sao l\u1ea1i th\u1ebf \u0111\u01b0\u1ee3c nh\u1ec9? \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t agency, h\u1ecd \u0111\u00e3 tr\u1ea3i tra c\u1ea3 m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u0111\u00e3 th\u01b0\u01a1ng th\u1ea3o ra m\u1ed9t h\u1ee3p \u0111\u1ed3ng ghi l\u1ea1i nh\u1eefng k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng c\u01a1 m\u00e0. H\u1ecd \u0111\u00e3 g\u1ecdi bao nhi\u00eau cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i, g\u1eb7p g\u1ee1 \u1edf bao nhi\u00eau cu\u1ed9c h\u1ecdp v\u00e0 th\u1ea3o lu\u1eadn v\u00f4 s\u1ed1 l\u1ea7n n\u1eefa. Th\u1ebf th\u00ec m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i hi\u1ec3u nhau \u0111\u1ea7y \u0111\u1ee7 r\u1ed3i ch\u1ee9, kh\u00f4ng ph\u1ea3i sao? Ch\u00e0, \u0111\u00e1ng ti\u1ebfc l\u00e0 kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00ednh ch\u00fang t\u00f4i, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 v\u00f4 v\u00e0n nh\u01b0 c\u1ea7u, nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c ch\u00fang. L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng, c\u00e1c agency s\u1ebd ph\u1ea3i d\u1ecbch nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0o m\u1ed9t h\u1ee3p \u0111\u1ed3ng x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi c\u00f4ng vi\u1ec7c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Nh\u01b0ng, ngay c\u1ea3 khi c\u00f4ng \u0111o\u1ea1n n\u00e0y \u0111\u00e3 xong xu\u00f4i, ch\u1eb3ng hi\u1ebfm g\u00ec chuy\u1ec7n kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u00f2i h\u1ecfi nh\u1eefng \u0111i\u1ec1u n\u1eb1m ngo\u00e0i ph\u1ea1m vi c\u00f4ng vi\u1ec7c, nh\u1eefng \u0111i\u1ec1u h\u1ecd ch\u01b0a t\u1eebng n\u00eau l\u00ean trong quy tr\u00ecnh b\u00e1n h\u00e0ng ban \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1edfi kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi h\u00ecnh dung trong \u0111\u1ea7u m\u00ecnh h\u01a1n l\u00e0 c\u00e2u ch\u1eef tr\u00ean gi\u1ea5y t\u1edd &#8211; m\u1eb7c d\u00f9 \u1eeb th\u00ec h\u1ecd \u0111\u00e3 k\u00fd t\u00e0i li\u1ec7u \u1ea5y. Th\u01b0\u1eddng th\u00ec, \u0111\u00e2y c\u0169ng l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng c\u0169ng ch\u01b0a hi\u1ec3u l\u1eafm m\u00ecnh mu\u1ed1n g\u00ec, v\u00e0 h\u1ecd \u0111ang t\u1ef1 \u0111\u01b0a ra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh kh\u00e1c v\u1edbi agency.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u b\u1ea1n mu\u1ed1n b\u1eb1ng ng\u00f4n t\u1eeb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec th\u1ebf, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng v\u1edbi m\u1ed9t agency l\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0m r\u00f5 \u0111i\u1ec1u m\u00ecnh mu\u1ed1n, m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. Th\u01b0\u1eddng th\u00ec ch\u00fang ta s\u1ebd \u0111\u01b0\u1ee3c nghe nh\u1eefng th\u1ee9 m\u01a1 h\u1ed3 nh\u01b0: \u201cT\u00f4i c\u1ea7n m\u1ed9t \u0111\u1ed9i marketing gi\u00fap ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i cho qu\u00e1n bar c\u1ee7a t\u00f4i\u201d, trong khi \u0111i\u1ec1u h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n h\u1eb1ng tu\u1ea7n c\u1ee7a m\u00ecnh. Nh\u01b0ng k\u1ec3 c\u1ea3 n\u00f3i r\u1eb1ng \u201cch\u00fang t\u00f4i c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n h\u1eb1ng tu\u1ea7n\u201d c\u0169ng l\u00e0 ch\u01b0a \u0111\u1ee7 c\u1ee5 th\u1ec3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm thu\u00ea m\u1ed9t marketing agency c\u1ee5 th\u1ec3 ho\u00e1 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c, nh\u01b0ng r\u1ea5t quan tr\u1ecdng. M\u1ed9t agency t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u n\u00e0y, b\u1eb1ng c\u00e1ch coi quy tr\u00ecnh b\u00e1n h\u00e0ng nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e0o s\u00e2u v\u00e0o nh\u1eefng mong mu\u1ed1n v\u00e0 nhu c\u1ea7u \u1ea5y &#8211; ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng r\u1eb1ng cu\u1ed9c trao \u0111\u1ed5i b\u00e1n h\u00e0ng s\u1ebd l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1ee3i \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. Nh\u01b0ng ngay c\u1ea3 khi m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng di\u1ec5n ra th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u01b0ng sau r\u1ed1t th\u00ec, vi\u1ec7c n\u00f3i ra nh\u1eefng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi agency t\u01b0\u01a1ng lai. Sau r\u1ed1t, \u0111\u00e2y l\u00e0 vi\u1ec7c c\u1ee7a h\u1ecd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t m\u1ecdi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh d\u00e0nh th\u1eddi gian suy ngh\u0129 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u1ed1 g\u1eafng c\u00e0ng c\u1ee5 th\u1ec3 ho\u00e1 c\u00e0ng t\u1ed1t. Ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng tr\u00ecnh b\u00e0y c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho kh\u00e1ch h\u00e0ng ch\u1eebng n\u00e0o h\u1ecd c\u00f2n ch\u01b0a r\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, ch\u1eebng n\u00e0o ch\u00fang t\u00f4i c\u00f2n ch\u01b0a c\u1ea3m th\u1ea5y r\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 c\u00e1ch hi\u1ec3u chung v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t khi nhu c\u1ea7u c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh r\u00f5, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 c\u1ea3 hai b\u00ean \u0111i \u0111\u1ebfn c\u00e1ch hi\u1ec3u chung v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh ch\u00fang v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf. Ch\u1eb3ng h\u1ea1n, nh\u1eefng c\u00e2u m\u1eadp m\u1edd nh\u01b0 \u201cT\u00f4i c\u1ea7n m\u1ed9t \u0111\u1ed9i marketing gi\u00fap ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a qu\u00e1n bar\u201d c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3 ho\u00e1 nh\u01b0 sau: \u201cT\u00f4i c\u1ea7n s\u00e1ng t\u1ea1o \u1ea3nh v\u00e0 video \u0111\u1ee7 cho 3 b\u00e0i \u0111\u0103ng m\u1ed9t tu\u1ea7n tr\u00ean Facebook v\u00e0 Instagram \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i, v\u00e0 t\u00f4i c\u1ea7n ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o m\u1ed7i tu\u1ea7n \u0111i k\u00e8m v\u1edbi ch\u00fang.\u201d Gi\u1edd th\u00ec ta b\u1eaft \u0111\u1ea7u b\u1edbt m\u00f4ng lung r\u1ed3i.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean t\u01b0 c\u00e1ch kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb agency v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi agency n\u1ebfu b\u1ea1n \u0111\u1ecbnh h\u00ecnh c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a m\u00ecnh. C\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, \u0111\u00f3 l\u00e0 h\u00e3y ngh\u0129 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 (\u0111\u00e2u l\u00e0 \u201cnh\u1eefng \u0111i\u1ec1u\u201d m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eadn t\u1eeb agency), v\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 (b\u1ea1n mu\u1ed1n s\u1ed1 l\u01b0\u1ee3ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 bao nhi\u00eau) v\u00e0 th\u1eddi h\u1ea1n (b\u1ea1n mu\u1ed1n nh\u1eadn ch\u00fang v\u00e0o l\u00fac n\u00e0o).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 ch\u1ee7 doanh nghi\u1ec7p hay qu\u1ea3n l\u00fd marketing, b\u1ea1n bi\u1ebft b\u1ea1n c\u1ea7n g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t nh\u00e0 h\u00e0ng. B\u1ea1n ch\u1ec9 mu\u1ed1n t\u1eadp trung v\u00e0o vi\u1ec7c c\u00f3 kh\u00e1ch t\u1edbi m\u1ed7i ng\u00e0y. C\u00f3 th\u1ec3 c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y \u0111\u00e3 \u0111\u1ee7 tr\u00ec tr\u1ec7 v\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y c\u1ea7n m\u1ed9t marketing agency \u0111\u1ec3 gi\u00fap b\u1ea1n. Trong \u0111\u1ea7u, b\u1ea1n \u0111ang ngh\u0129 r\u1eb1ng: \u201cHay thu\u00ea m\u1ed9t marketing agency \u0111\u1ec3 gi\u00fap m\u00ecnh \u0111\u01b0a nhi\u1ec1u kh\u00e1ch t\u1edbi nh\u00e0 h\u00e0ng h\u01a1n \u0111i.\u201d S\u1ebd \u1ed5n th\u00f4i n\u1ebfu \u0111\u00e2y l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n, nh\u01b0ng n\u00f3 s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t khi b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t agency, cho \u0111\u1ebfn khi b\u1ea1n d\u00e0nh th\u1eddi gian tri\u1ec3n khai n\u00f3, v\u00e0 quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c b\u1ea1n mu\u1ed1n agency l\u00e0m g\u00ec.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng c\u1ee5 th\u1ec3 nh\u01b0 v\u00ed d\u1ee5 tr\u00ean c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng &#8211; agency theo nhi\u1ec1u c\u00e1ch:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Agency ch\u1eb3ng bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec.<\/li><li>Agency b\u1ecb \u0111\u00e1nh gi\u00e1 v\u00ec nh\u1eefng th\u1ee9 h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.&nbsp;<\/li><li>Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh tr\u1ea3 ti\u1ec1n.&nbsp;<\/li><li>Ph\u1ea1m vi d\u1ef1 \u00e1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t so v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn, c\u00e0ng l\u00e0m cho agency kh\u00f3 th\u00e0nh c\u00f4ng h\u01a1n.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n m\u1ed1i quan h\u1ec7 v\u1edbi agency \u0111\u1ea1t th\u00e0nh c\u00f4ng, h\u00e3y th\u1eadt c\u1ee5 th\u1ec3 v\u1ec1 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n, v\u00e0 h\u00e3y th\u1ef1c t\u1ebf. N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0a nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n t\u1edbi nh\u00e0 h\u00e0ng m\u00e0 b\u1ea1n s\u00e1ng l\u1eadp, th\u1ebf th\u00ec \u0111i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n ngh\u0129 l\u00e0 thu\u00ea m\u1ed9t marketing agency s\u1ebd hi\u1ec7u qu\u1ea3? H\u00e3y ngh\u0129 th\u1eadt c\u1ee5 th\u1ec3 xem h\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u1edf ph\u01b0\u01a1ng di\u1ec7n n\u00e0o. C\u00f3 th\u1ec3 b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfc video \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh. C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n ch\u1ea1y m\u1ed9t chu\u1ed7i b\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng \u0111\u1eb7t b\u00e0n nhi\u1ec1u h\u01a1n. C\u00f3 l\u1ebd b\u1ea1n c\u1ea7n nh\u1eefng b\u00e0i gi\u1edbi thi\u1ec7u tr\u00ean b\u00e1o ch\u00ed \u0111\u1ec3 t\u0103ng s\u1ef1 quan t\u00e2m t\u1edbi nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n. Hay, c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n c\u1ea7n gi\u00fap \u0111\u1ee1 v\u1ec1 ph\u1ea7n copywriting cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 \u1ea3nh \u0111\u1eb9p r\u1ed3i. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 \u0111\u1ec1u hi\u1ec3u c\u00f9ng m\u1ed9t c\u00e1ch&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 l\u1edbn th\u1ee9 hai m\u00e0 ch\u00fang t\u00f4i th\u1ea5y trong m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 agency \u1edf Vi\u1ec7t Nam l\u00e0 c\u00e1ch m\u00e0 m\u1ed1i quan h\u1ec7 \u1ea5y th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c x\u1eed l\u00fd ra sao. Ch\u00fang t\u00f4i th\u01b0\u1eddng th\u1ea5y nh\u1eefng nh\u00e0 \u0111i\u1ec1u h\u00e0nh th\u00edch t\u1ef1 ch\u1ecdn marketing agency, nh\u01b0ng sau \u0111\u00f3 l\u1ea1i chuy\u1ec3n vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 \u1ea5y cho m\u1ed9t nh\u00e2n vi\u00ean \u1edf d\u01b0\u1edbi, ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00f3 ch\u1eb3ng li\u00ean quan g\u00ec m\u1ea5y trong qu\u00e1 tr\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u00f5 v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 s\u1ea3n ph\u1ea9m b\u00e0n giao, v\u00e0 \u0111\u00e3 vi\u1ebft n\u00f3 trong h\u1ee3p \u0111\u1ed3ng, \u0111\u1ed9i marketing c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i kh\u00f4ng li\u00ean quan t\u1edbi quy tr\u00ecnh tuy\u1ec3n ch\u1ecdn marketing agency c\u00f3 th\u1ec3 th\u1ea5y m\u00f4ng lung v\u1ec1 vi\u1ec7c d\u1ef1 \u00e1n n\u00e0y g\u1ed3m nh\u1eefng g\u00ec, s\u1ea3n ph\u1ea9m b\u00e0n giao l\u00e0 chi.&nbsp;<\/li><li>\u0110\u1ed9i marketing in-house c\u1ee7a kh\u00e1ch h\u00e0ng hay qu\u1ea3n l\u00fd marketing c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb \u0111e do\u1ea1 b\u1edfi m\u1ed9t agency b\u00ean ngo\u00e0i, \u0111i\u1ec1u c\u00f3 th\u1ec3 g\u00e2y n\u00ean m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1ed1i \u0111\u1ea7u.<\/li><li>Vi\u1ec7c giao ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0ng v\u00e0 agency cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c tr\u00e1m qua m\u1ed9t qu\u1ea3n l\u00fd marketing &#8211; truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u c\u00e0ng khi\u1ebfn cho vi\u1ec7c giao ti\u1ebfp tr\u1edf n\u00ean l\u1ed9n x\u1ed9n h\u01a1n.&nbsp;<\/li><li>\u0110\u1ed9i marketing-truy\u1ec1n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c coi agency nh\u01b0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u00e0 giao vi\u1ec7c b\u00ean ngo\u00e0i ph\u1ea1m vi l\u00e0m vi\u1ec7c, hay ch\u1eb3ng li\u00ean quan g\u00ec t\u1edbi d\u1ef1 \u00e1n. \u0110i\u1ec1u n\u00e0y l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n v\u00e0 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1ef1 \u0111i xu\u1ed1ng trong m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c.&nbsp;<\/li><li>\u0110\u1ed9i marketing-truy\u1ec1n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m qu\u1ea3n l\u00fd, nh\u01b0ng h\u1ecd \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng gi\u00fap qu\u1ea3n l\u00fd m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1edbi agency b\u00ean ngo\u00e0i. V\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng h\u1ec1 n\u00f3i qu\u00e1 v\u00e0 n\u00f3 th\u1ef1c l\u00e0 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng x\u1ea3y ra.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 gai g\u00f3c nh\u1ea5t c\u1ea7n s\u1eeda ch\u1eefa. Ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t m\u1ed9t v\u00e0i g\u1ee3i \u00fd c\u00f3 th\u1ec3 xoa d\u1ecbu ch\u00fang:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ec3 \u0111\u1ed9i marketing-truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n tham gia t\u1eeb kh\u00e2u ch\u1ecdn agency \u0111\u1ec3 h\u1ecd hi\u1ec3u t\u1ea1i sao b\u1ea1n ph\u1ea3i thu\u00ea m\u1ed9t agency, v\u00e0 cho m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 g\u00ec.<\/li><li>Tr\u1ea5n an \u0111\u1ed9i marketing-truy\u1ec1n th\u00f4ng r\u1eb1ng m\u1ed9t agency b\u00ean ngo\u00e0i s\u1ebd kh\u00f4ng ph\u1ea3i b\u00ean thay th\u1ebf h\u1ecd. M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u00f3 l\u00e0 h\u00e3y ph\u00e2n chia r\u00f5 tr\u00e1ch nhi\u1ec7m gi\u1eefa \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5.&nbsp;<\/li><li>T\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp kh\u1edfi \u0111\u1ed9ng v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c b\u00ean li\u00ean quan v\u00e0 r\u00e0 l\u1ea1i h\u1ee3p \u0111\u1ed3ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea1m vi l\u00e0m vi\u1ec7c, \u0111\u1ec3 hi\u1ec3u r\u1eb1ng t\u1ea5t c\u1ea3 c\u00f9ng hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec s\u1ebd di\u1ec5n ra.&nbsp;<\/li><li>T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 (ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t l\u00e0 hai tu\u1ea7n m\u1ed9t l\u1ea7n) gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 marketing agency, v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan (bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh v\u00e0 \u0111\u1ed9i marketing-truy\u1ec1n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng). Ch\u00fang t\u00f4i bi\u1ebft l\u00e0 kh\u00f4ng ai th\u00edch h\u1ecdp h\u00e0nh nhi\u1ec1u, nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u ti\u00ean quy\u1ebft \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y.&nbsp;<\/li><li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi \u0111\u1ea7u m\u1ed1i ph\u00eda kh\u00e1ch h\u00e0ng c\u00f3 kinh nghi\u1ec7m qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 kinh nghi\u1ec7m v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Kh\u00f4ng ph\u1ea3i ai trong \u0111\u1ed9i marketing c\u1ee7a b\u1ea1n c\u0169ng ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed9t m\u1ed1i quan h\u1ec7 ph\u1ee9c t\u1ea1p v\u1edbi m\u1ed9t b\u00ean cung c\u1ea5p nh\u01b0 m\u1ed9t marketing agency. \u0110\u00f3 n\u00ean l\u00e0 ng\u01b0\u1eddi b\u1ea1n tin t\u01b0\u1edfng, ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n kinh nghi\u1ec7m l\u00e0m vi\u1ec7c th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c b\u00ean cung c\u1ea5p trong c\u00e1c d\u1ef1 \u00e1n ph\u1ee9c t\u1ea1p.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00e0m vi\u1ec7c v\u1edbi marketing agency n\u00ean \u0111em l\u1ea1i ni\u1ec1m vui&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea5t ch\u1ea5p nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t marketing agency \u0111\u00e1ng ra n\u00ean r\u1ea5t vui. C\u00e1c agency gi\u00fap \u0111\u01b0a nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ra \u0111\u1eddi th\u1ef1c theo c\u00e1ch m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c. L\u00e0m vi\u1ec7c v\u1edbi agency c\u0169ng gi\u00fap t\u0103ng n\u0103ng l\u1ef1c c\u1ee7a ch\u00ednh \u0111\u1ed9i in-house. Nh\u01b0ng, nh\u01b0 b\u1ea5t c\u1ee9 m\u1ed9t m\u1ed1i quan h\u1ec7 n\u00e0o, m\u1ed1i quan h\u1ec7 v\u1edbi agency c\u0169ng \u0111\u00f2i h\u1ecfi ta c\u1ed1 g\u1eafng v\u00e0 s\u1ef1 cam k\u1ebft.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede Fourdozen, c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u00e1nh s\u00e1ng n\u1ebfu nh\u01b0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng tin t\u01b0\u1edfng ch\u00fang t\u00f4i. Do \u0111\u00f3, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u m\u1ed7i d\u1ef1 \u00e1n m\u1edbi b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u1ea9n th\u1eadn, t\u1eebng ch\u00fat m\u1ed9t, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m l\u1ea1i l\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh r\u1eb1ng m\u00ecnh mu\u1ed1n thu\u00ea m\u1ed9t agency. C\u00f3 v\u00f4 v\u00e0n l\u00fd do \u0111\u1ec3 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hay ban \u0111i\u1ec1u h\u00e0nh l\u1ef1a ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t marketing agency thay v\u00ec \u0111\u1ed9i in-house c\u1ee7a m\u00ecnh. Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c c\u00f9ng m\u1ed9t agency [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispatches"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/8162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/comments?post=8162"}],"version-history":[{"count":3,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/8162\/revisions"}],"predecessor-version":[{"id":9462,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/posts\/8162\/revisions\/9462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media\/8305"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=8162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/categories?post=8162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/tags?post=8162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}