{"id":11140,"date":"2025-04-01T03:01:14","date_gmt":"2025-04-01T03:01:14","guid":{"rendered":"https:\/\/fourdozen.com\/?post_type=work&#038;p=11140"},"modified":"2026-06-12T22:40:12","modified_gmt":"2026-06-12T22:40:12","slug":"cham","status":"publish","type":"work","link":"https:\/\/fourdozen.com\/vi\/work\/cham\/","title":{"rendered":"Cham"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Background<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cham Restaurant, located in the luxurious Melia Hanoi, brings the charm of 1960s Hong Kong to life through its refined Cantonese cuisine. Inspired by the cinematic beauty of <em>In the Mood for Love<\/em>, Cham offers an elegant dining experience that blends nostalgia with modern sophistication. They wanted to refine their branding and menu design while crafting a strong creative direction for social media to showcase their unique concept.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While Cham already had a menu, its photos were incomplete and didn\u2019t fully reflect the restaurant\u2019s vintage Hong Kong aesthetic. The design needed to match the restaurant\u2019s immersive concept while also providing a more structured and visually compelling way to showcase its dishes. Additionally, Cham\u2019s social media presence required a creative refresh to better align with its refined and nostalgic identity.Menu design, photography, content creation<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-2-1024x683.jpg\" alt=\"\" class=\"wp-image-11391\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-2-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-2-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-2-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We redesigned Cham\u2019s menu&nbsp; using craft paper textures and traditional motifs to create a vintage yet refined aesthetic. Subtle details, like Hong Kong-inspired patterns and dipping sauce bowls, enhanced the immersive dining experience while staying true to the restaurant\u2019s concept. Alongside the menu revamp, we managed Cham\u2019s social media, curating content that showcased its nostalgic ambiance and elegantly plated Cantonese dishes. To further reinforce the theme, we applied vintage-style photo editing to food imagery, striking a balance between nostalgia and high-end appeal. This creative refresh strengthened Cham\u2019s brand identity, increasing engagement and positioning it as a must-visit destination for Cantonese cuisine in Hanoi.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-11392\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1-1024x1024.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1-300x300.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1-150x150.jpg 150w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1-768x768.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3-683x1024.jpg\" alt=\"\" class=\"wp-image-11393\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3-683x1024.jpg 683w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3-200x300.jpg 200w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3-768x1152.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3-1024x1536.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-3.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-4-1024x683.jpg\" alt=\"\" class=\"wp-image-11394\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-4-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-4-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-4-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-5-1024x683.jpg\" alt=\"\" class=\"wp-image-11395\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-5-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-5-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-5-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-6-1024x683.jpg\" alt=\"\" class=\"wp-image-11396\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-6-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-6-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-6-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-7-1024x683.jpg\" alt=\"\" class=\"wp-image-11397\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-7-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-7-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-7-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-7.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8-683x1024.jpg\" alt=\"\" class=\"wp-image-11398\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8-683x1024.jpg 683w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8-200x300.jpg 200w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8-768x1152.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8-1024x1536.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-8.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9-683x1024.jpg\" alt=\"\" class=\"wp-image-11399\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9-683x1024.jpg 683w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9-200x300.jpg 200w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9-768x1152.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9-1024x1536.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-9.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10-683x1024.jpg\" alt=\"\" class=\"wp-image-11400\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10-683x1024.jpg 683w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10-200x300.jpg 200w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10-768x1152.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10-1024x1536.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-10.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-5-1024x681.jpg\" alt=\"\" class=\"wp-image-11512\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-5-1024x681.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-5-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-5-768x511.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-1-1024x683.jpg\" alt=\"\" class=\"wp-image-11513\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-1-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-1-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-1-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-2-1024x683.jpg\" alt=\"\" class=\"wp-image-11515\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-2-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-2-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-2-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-3-1024x683.jpg\" alt=\"\" class=\"wp-image-11516\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-3-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-3-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-3-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-4-1024x683.jpg\" alt=\"\" class=\"wp-image-11517\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-4-1024x683.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-4-300x200.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-4-768x512.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2025\/04\/cham-inline-menu-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":4,"featured_media":11410,"menu_order":490,"template":"","work_cat":[34],"featured_cat":[32],"class_list":["post-11140","work","type-work","status-publish","has-post-thumbnail","hentry","work_cat-photography","featured_cat-home-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/11140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":3,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/11140\/revisions"}],"predecessor-version":[{"id":11525,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/11140\/revisions\/11525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media\/11410"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=11140"}],"wp:term":[{"taxonomy":"work_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work_cat?post=11140"},{"taxonomy":"featured_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/featured_cat?post=11140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}