{"id":5093,"date":"2021-01-29T05:20:45","date_gmt":"2021-01-29T05:20:45","guid":{"rendered":"https:\/\/fourdozen.com\/?post_type=work&#038;p=5093"},"modified":"2026-06-12T22:40:12","modified_gmt":"2026-06-12T22:40:12","slug":"the-no-fly-fair","status":"publish","type":"work","link":"https:\/\/fourdozen.com\/vi\/work\/the-no-fly-fair\/","title":{"rendered":"Tu\u1ea7n L\u1ec5 V\u00e0ng Du H\u1ecdc v\u00e0 \u0110\u1ecbnh C\u01b0 T\u1ea1i M\u1ef9 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">B\u1ed1i c\u1ea3nh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng du h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh trung h\u1ecdc v\u00e0 \u0110\u1ea1i h\u1ecdc \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean. V\u00e0o m\u00f9a thu v\u00e0 m\u00f9a xu\u00e2n h\u00e0ng n\u0103m, c\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c \u0111\u1ec1u c\u1eed \u0111\u1ea1i di\u1ec7n \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u1ec3 g\u1eb7p g\u1ee1 ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh. S\u1ed1 l\u01b0\u1ee3ng du h\u1ecdc sinh Vi\u1ec7t Nam kh\u00f4ng ng\u1eebng t\u0103ng k\u1ec3 t\u1eeb n\u0103m 2008, v\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn h\u1ecdc sinh l\u1ef1a ch\u1ecdn du h\u1ecdc n\u01b0\u1edbc ngo\u00e0i m\u1ed7i n\u0103m. C\u00e1c tri\u1ec3n l\u00e3m du h\u1ecdc l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng v\u00e0 quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c tr\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng h\u1ecdc sinh ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u1ea1i d\u1ecbch COVID-19 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh to\u00e0n c\u1ea7u, tuy\u1ec3n sinh qu\u1ed1c t\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t. C\u00e1c tri\u1ec3n l\u00e3m du h\u1ecdc t\u1ea1i nhi\u1ec1u qu\u1ed1c gia b\u1ecb hu\u1ef7 b\u1ecf, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. H\u00e0ng kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 \u0111i du l\u1ecbch. C\u00e1c \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh b\u1ecb \u0111\u1eb7t v\u00e0o t\u00ecnh th\u1ebf kh\u00f3 kh\u0103n khi ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn h\u1ecdc sinh hi\u1ec7u qu\u1ea3 nh\u1ea5t ph\u1ea3i ng\u1eebng ho\u1ea1t \u0111\u1ed9ng. Trong khi h\u1ecdc sinh qu\u1ed1c t\u1ebf c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu c\u1ee7a h\u00e0ng tr\u0103m tr\u01b0\u1eddng \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u01b0\u1edbng ti\u1ebfp c\u1eadn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f9a thu n\u0103m 2020, trong khi c\u00e1c \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh b\u1eadn r\u1ed9n t\u00ecm ki\u1ebfm m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn thay v\u00ec t\u1ed5 ch\u1ee9c tr\u1ef1c ti\u1ebfp, kh\u00e1i ni\u1ec7m \u201ctri\u1ec3n l\u00e3m \u1ea3o&#8221; b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n. N\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 kh\u00e1c nhau nh\u01b0ng c\u00e1ch tri\u1ec3n khai v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean: t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0o ng\u00e0y gi\u1edd \u0111\u00e3 \u0111\u1ecbnh, m\u1edf \u0111\u0103ng k\u00fd tr\u01b0\u1edbc v\u00e0 \u0111\u1ebfn ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n, h\u1ecdc sinh c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh th\u00f4ng qua cu\u1ed9c h\u1ecdp video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 c\u00e1c tri\u1ec3n l\u00e3m \u1ea3o kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft c\u00f4ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 digital. V\u00ec v\u1eady, Fourdozen \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00f3m c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc c\u1ee7a M\u1ef9 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n m\u1edbi cho vi\u1ec7c tuy\u1ec3n sinh tr\u1ef1c tuy\u1ebfn. Thay v\u00ec c\u1ed1 g\u1eafng m\u00f4 ph\u1ecfng l\u1ea1i m\u1ed9t tri\u1ec3n l\u00e3m tuy\u1ec3n sinh tr\u1ef1c ti\u1ebfp v\u00e0o khung ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a tri\u1ec3n l\u00e3m tr\u1ef1c tuy\u1ebfn (v\u00e0 c\u00f3 l\u1ebd s\u1ebd k\u1ebft th\u00fac v\u1edbi kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi tham d\u1ef1), ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i ng\u1eafn trong v\u00f2ng hai tu\u1ea7n, c\u00f9ng v\u1edbi chi\u1ebfn d\u1ecbch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh livestream li\u00ean t\u1ee5c. K\u1ebf ho\u1ea1ch n\u00e0y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n ph\u00e1t s\u00f3ng v\u00e0 cung c\u1ea5p cho \u0111\u1ea1i di\u1ec7n tuy\u1ec3n sinh v\u00e0 h\u1ecdc sinh nh\u1eefng l\u1ef1a ch\u1ecdn tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c \u1ea5n \u0111\u1ecbnh linh ho\u1ea1t. N\u00f3 c\u0169ng cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u b\u1ed5 sung \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI (t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1024x576.jpg\" alt=\"\" class=\"wp-image-5209\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1024x576.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-300x169.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-768x432.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1536x864.jpg 1536w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 kh\u00e1n gi\u1ea3 bi\u1ebft v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ef1 ki\u1ec7n, ch\u00fang t\u00f4i \u0111\u00e3 s\u1ea3n xu\u1ea5t m\u1ed9t lo\u1ea1t video \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng theo VLOG 1977, m\u1ed9t k\u00eanh YouTube n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u01b0a chu\u1ed9ng. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111en tr\u1eafng, trang ph\u1ee5c x\u01b0a c\u0169 v\u00e0 di\u1ec5n xu\u1ea5t h\u00e0i h\u01b0\u1edbc, nh\u1eefng video n\u00e0y \u0111em \u0111\u1ebfn n\u00e9t \u0111\u1eb9p truy\u1ec1n th\u1ed1ng c\u1ee7a n\u00f4ng th\u00f4n Vi\u1ec7t Nam pha l\u1eabn n\u00e9t \u0111\u1eb9p hi\u1ec7n \u0111\u1ea1i.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eaft ch\u01b0\u1edbc l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u1ec3 hi\u1ec7n s\u1ef1 h\u00e2m m\u1ed9 \u1edf m\u1ee9c \u0111\u1ed9 cao nh\u1ea5t v\u00e0 Fourdozen v\u00f4 c\u00f9ng tr\u00e2n tr\u1ecdng c\u00e1c s\u1ea3n ph\u1ea9m video g\u1ed1c, vi\u1ec7c th\u1ef1c hi\u1ec7n theo phong c\u00e1ch c\u1ee7a nh\u1eefng video n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 tham kh\u1ea3o c\u00f3 ch\u1ee7 \u0111\u00edch (m\u00e0 ch\u00fang t\u00f4i kh\u00f4ng h\u1ec1 che gi\u1ea5u). Ch\u00fang t\u00f4i \u0111\u00e3 quay s\u00e1u qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c k\u00eanh Facebook, YouTube v\u00e0 Instagram t\u1ea1i hai \u0111\u1ecba \u0111i\u1ec3m n\u00f4ng th\u00f4n kh\u00e1c nhau \u1edf ngo\u1ea1i th\u00e0nh H\u00e0 N\u1ed9i. C\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e3 ti\u1ebfp c\u1eadn h\u00e0ng ch\u1ee5c ngh\u00ecn h\u1ecdc sinh v\u00e0 thu v\u1ec1 h\u00e0ng tr\u0103m l\u01b0\u1ee3t \u0111\u0103ng k\u00fd \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i li\u00ean h\u1ec7 sau khi s\u1ef1 ki\u1ec7n k\u1ebft th\u00fac.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"No Fly Fair - Bird in the Banana Trees - By Fourdozen\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NUGtKZiB0GY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"author":4,"featured_media":0,"menu_order":170,"template":"","work_cat":[31],"featured_cat":[32],"class_list":["post-5093","work","type-work","status-publish","hentry","work_cat-advertising","featured_cat-home-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/5093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":3,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/5093\/revisions"}],"predecessor-version":[{"id":11115,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/5093\/revisions\/11115"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=5093"}],"wp:term":[{"taxonomy":"work_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work_cat?post=5093"},{"taxonomy":"featured_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/featured_cat?post=5093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}