{"id":6376,"date":"2021-06-10T09:07:22","date_gmt":"2021-06-10T09:07:22","guid":{"rendered":"https:\/\/fourdozen.com\/?post_type=work&#038;p=6376"},"modified":"2026-06-12T22:40:12","modified_gmt":"2026-06-12T22:40:12","slug":"keeping-it-digital-making-it-real-linhs-list","status":"publish","type":"work","link":"https:\/\/fourdozen.com\/vi\/work\/keeping-it-digital-making-it-real-linhs-list\/","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1, t\u1ea1o gi\u00e1 tr\u1ecb th\u1eadt \u2013 Linh\u2019s List"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">B\u1ed1i c\u1ea3nh<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fourdozen xu\u1ea5t ph\u00e1t \u0111i\u1ec3m l\u00e0 c\u00f4ng ty chuy\u00ean v\u1ec1 marketing du h\u1ecdc t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2017 v\u1edbi danh s\u00e1ch kh\u00e1ch h\u00e0ng h\u01a1n 100 t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, cung c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi h\u1ecdc sinh ti\u1ec1m n\u0103ng v\u00e0 ph\u1ee5 huynh. Tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u00edch th\u00e2n \u0111\u1ebfn Vi\u1ec7t Nam v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tuy\u1ec3n sinh \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i ho\u1eb7c Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eadn th\u1ea5y r\u1eb1ng COVID-19 c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n l\u00e0m x\u00e1o tr\u1ed9n vi\u1ec7c tuy\u1ec3n sinh du h\u1ecdc theo ph\u01b0\u01a1ng th\u1ee9c th\u00f4ng th\u01b0\u1eddng, Fourdozen \u0111\u00e3 nhanh ch\u00f3ng c\u1ea3i ti\u1ebfn m\u1ed9t b\u1ed9 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 gi\u00fap nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau tuy\u1ec3n sinh m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i di chuy\u1ec3n ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp. Ch\u00fang t\u00f4i \u0111\u1eb7t t\u00ean cho d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 \u201cLinh&#8217;s List&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dd t\u01b0\u1edfng l\u1edbn c\u1ee7a ch\u00fang t\u00f4i&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fourdozen \u0111\u00e3 s\u1edbm \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp th\u00e0nh tr\u1ef1c tuy\u1ebfn. M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ed5 ch\u1ee9c h\u1ecdp v\u00e0 s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y ch\u1ee7 y\u1ebfu ch\u1ec9 t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p l\u00e0m marketing m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 thi\u1ebft th\u1ef1c cho kh\u00e1ch h\u00e0ng. Ch\u00fang t\u1ed1n k\u00e9m m\u1ed9t kho\u1ea3n chi ph\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp nh\u01b0ng kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u01b0\u01a1ng x\u1ee9ng (th\u1eed nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i v\u1edbi &#8220;tri\u1ec3n l\u00e3m du h\u1ecdc \u1ea3o&#8221; cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng ng\u1ea1i ng\u1ea7n tr\u01b0\u1edbc c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y). Ch\u00ednh v\u00ec v\u1eady, ngay t\u1eeb \u0111\u1ea7u ch\u00fang t\u00f4i \u0111\u00e3 lo\u1ea1i b\u1ecf c\u00e1c s\u1ef1 ki\u1ec7n \u1ea3o ra kh\u1ecfi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thay v\u00e0o \u0111\u00f3, h\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang t\u00f4i l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng cho m\u1ed9t b\u1ed9 n\u1ed9i dung b\u1eb1ng ti\u1ebfng Vi\u1ec7t. Ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn quan t\u00e2m \u0111\u1ebfn du h\u1ecdc. Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00e0y, Du H\u1ecdc Th\u00e0nh C\u00f4ng, \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a nh\u1eefng h\u1ecdc sinh Vi\u1ec7t Nam t\u00e0i n\u0103ng, \u0111\u00e3 v\u00e0 \u0111ang du h\u1ecdc nh\u01b0ng ph\u1ea3i tr\u1edf v\u1ec1 H\u00e0 N\u1ed9i v\u00ec d\u1ecbch COVID-19. C\u00e1c em \u0111\u00e3 tham gia c\u00f9ng \u0111\u1ed9i ng\u0169 c\u1ee7a ch\u00fang t\u00f4i trong m\u00f9a h\u00e8 n\u00e0y.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/06\/ll-klinh-food-1024x576.jpg\" alt=\"\" class=\"wp-image-6379\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/06\/ll-klinh-food-1024x576.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/06\/ll-klinh-food-300x169.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/06\/ll-klinh-food-768x432.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/06\/ll-klinh-food.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1edbi n\u00e0y tr\u00ean YouTube, Facebook v\u00e0 Instagram, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t g\u00f3i d\u1ecbch v\u1ee5 marketing v\u1edbi chi ph\u00ed hi\u1ec7u qu\u1ea3, gi\u00fap nh\u1eefng t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn du h\u1ecdc, thay th\u1ebf c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u1edbi chi ph\u00ed th\u1ea5p. G\u00f3i d\u1ecbch v\u1ee5 n\u00e0y, ch\u00fang t\u00f4i \u0111\u1eb7t t\u00ean l\u00e0 \u201cLinh\u2019s List\u201d, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01b0\u1edbng ti\u1ebfp c\u1eadn v\u1edbi c\u1ed9ng \u0111\u1ed3ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i b\u1ed5 sung th\u00eam v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t chi\u1ebfn d\u1ecbch video qu\u1ea3ng c\u00e1o \u0111\u1ea7y b\u1ea5t ng\u1edd v\u00e0 h\u00e0i h\u01b0\u1edbc. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb m\u1ed9t VLOG h\u00e0i \u0111en tr\u1eafng tr\u00ean YouTube, t\u00e1i hi\u1ec7n l\u1ea1i nh\u1eefng c\u00e2u chuy\u1ec7n \u1edf v\u00f9ng n\u00f4ng th\u00f4n Vi\u1ec7t Nam th\u1eddi k\u1ef3 h\u1eadu chi\u1ebfn (1977 Vlog), ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t chu\u1ed7i c\u00e1c video qu\u1ea3ng c\u00e1o theo m\u00f4 t\u00edp \u0111\u00f3. \u0110\u00e2y l\u00e0 c\u00e1ch Fourdozen th\u1ec3 hi\u1ec7n s\u1ef1 y\u00eau m\u1ebfn \u0111\u1ed1i v\u1edbi phong c\u00e1ch l\u00e0m phim c\u1ee7a 1977, nh\u01b0ng c\u1ed1t truy\u1ec7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c ch\u1ee7 \u0111\u1ec1 du h\u1ecdc.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Linh\u2019s List - Choose Wisely - By Fourdozen \/ L\u1ef1a Ch\u1ecdn Kh\u00f4n Ngoan\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qm2ugcsXnUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft qu\u1ea3&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1c h\u01b0\u1edbng ti\u1ebfp c\u1eadn tr\u00ean, Fourdozen nhanh ch\u00f3ng s\u1edf h\u1eefu m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea1o ra doanh thu. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i. C\u1ed9ng \u0111\u1ed3ng Du H\u1ecdc Th\u00e0nh C\u00f4ng hi\u1ec7n c\u00e1n m\u1ed1c ~140,000, v\u01b0\u1ee3t xa m\u1ee5c ti\u00eau ban \u0111\u1ea7u l\u00e0 100,000. C\u00e1c qu\u1ea3ng c\u00e1o ch\u1ea1y tr\u00ean YouTube, Facebook v\u00e0 Instagram c\u0169ng mang l\u1ea1i h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i. Quan tr\u1ecdng h\u01a1n, h\u01b0\u1edbng ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng duy tr\u00ec c\u00f4ng vi\u1ec7c trong th\u1eddi k\u1ef3 COVID, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch h\u01a1n so v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ed9ng \u0111\u1ed3ng Du H\u1ecdc Th\u00e0nh C\u00f4ng v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n t\u1eebng ng\u00e0y. Nh\u1eefng th\u00e0nh vi\u00ean s\u00e1ng t\u1ea1o c\u1ee7a Fourdozen v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u0103ng t\u1ea3i n\u1ed9i dung m\u1edbi, nh\u1eefng \u00fd t\u01b0\u1edfng th\u00fa v\u1ecb \u0111\u00e1nh v\u00e0o t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t. Ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch qua \u0111i, d\u1ecbch v\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ed9ng \u0111\u1ed3ng Du H\u1ecdc Th\u00e0nh C\u00f4ng v\u1eabn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 tuy\u1ec3n sinh ti\u1ebfn h\u00e0nh khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large wider-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1024x576.jpg\" alt=\"\" class=\"wp-image-5209\" srcset=\"https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1024x576.jpg 1024w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-300x169.jpg 300w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-768x432.jpg 768w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-1536x864.jpg 1536w, https:\/\/fourdozen.com\/wp-content\/uploads\/2021\/02\/NFF.Original.2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A still from our 1977 Vlog-style advertisement.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":4,"featured_media":6388,"menu_order":180,"template":"","work_cat":[42],"featured_cat":[32],"class_list":["post-6376","work","type-work","status-publish","has-post-thumbnail","hentry","work_cat-educational-marketing","featured_cat-home-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/6376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":3,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/6376\/revisions"}],"predecessor-version":[{"id":11025,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work\/6376\/revisions\/11025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media\/6388"}],"wp:attachment":[{"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/media?parent=6376"}],"wp:term":[{"taxonomy":"work_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/work_cat?post=6376"},{"taxonomy":"featured_cat","embeddable":true,"href":"https:\/\/fourdozen.com\/vi\/wp-json\/wp\/v2\/featured_cat?post=6376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}