{"id":6793,"date":"2021-10-09T11:08:51","date_gmt":"2021-10-09T11:08:51","guid":{"rendered":"https:\/\/fourdozen.com\/?post_type=work&p=6793"},"modified":"2026-06-12T22:40:12","modified_gmt":"2026-06-12T22:40:12","slug":"supporting-sustainable-rubber","status":"publish","type":"work","link":"https:\/\/fourdozen.com\/vi\/work\/supporting-sustainable-rubber\/","title":{"rendered":"H\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a cao su"},"content":{"rendered":"\n

B\u1ed1i c\u1ea3nh<\/h2>\n\n\n\n

Cao su l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u1eb7c bi\u1ec7t – n\u00f3 v\u1eeba kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i nh\u01b0ng l\u1ea1i lu\u00f4n c\u00f3 m\u1eb7t r\u1ea5t th\u1ea7m l\u1eb7ng, kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd. N\u1ebfu n\u00f3 \u0111\u1ed9t nhi\u00ean bi\u1ebfn m\u1ea5t kh\u1ecfi l\u1ed1p xe, nh\u1eefng \u0111\u00f4i gi\u00e0y, p\u00edt-t\u00f4ng tr\u00ean \u1ed1ng ti\u00eam v\u00e0 mi\u1ebfng \u0111\u1ec7m tr\u00ean m\u00e1y \u0111i\u1ec1u h\u00f2a nh\u1ecbp tim, ch\u00fang ta ch\u1eafc ch\u1eafn s\u1ebd nh\u1eadn th\u1ea5y s\u1ef1 thi\u1ebfu v\u1eafng c\u1ee7a n\u00f3.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec1u kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng l\u00e0 vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ebf t\u1ea1o cao su c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. Cao su t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c khai th\u00e1c t\u1eeb c\u00e2y c\u1ed1i. H\u00e0ng tri\u1ec7u tri\u1ec7u c\u00e2y cao su \u0111\u01b0\u1ee3c tr\u1ed3ng ch\u1ee7 y\u1ebfu tr\u00ean c\u00e1c \u0111\u1ed3n \u0111i\u1ec1n nh\u1ecf \u1edf kh\u1eafp \u0110\u00f4ng Nam \u00c1, v\u00e0 \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c b\u1edfi c\u00e1c h\u1ed9 n\u00f4ng d\u00e2n nh\u1ecf \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ki\u1ebfm s\u1ed1ng. Cao su l\u00e0 ng\u00e0nh kinh doanh l\u1edbn v\u00e0 nhu c\u1ea7u c\u1ee7a ch\u00fang ta \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng n\u00e0y \u0111ang t\u0103ng l\u00ean, nh\u01b0ng c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed9c l\u1eadp ch\u1ec9 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n l\u1ee3i \u00edch. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd th\u01b0\u1eddng kh\u00f4ng b\u1ec1n v\u1eefng, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi bu\u1ed9c ph\u1ea3i khai th\u00e1c c\u00e1c khu r\u1eebng li\u1ec1n k\u1ec1 \u0111\u1ec3 b\u1ed5 sung thu nh\u1eadp.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ee9ng th\u1ef1c Ch\u1ee9ng ch\u1ec9 R\u1eebng<\/a> (PEFC) \u0111\u00e3 t\u00ecm \u0111\u1ebfn Fourdozen \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch H\u1ed7 tr\u1ee3 s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a Cao su<\/a>. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u0111\u01b0a ra m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn m\u1edbi c\u00f3 th\u1ec3 gi\u00fap chuy\u1ec3n h\u01b0\u1edbng ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y v\u00e0 chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p c\u1ee7a n\u00f3 sang h\u01b0\u1edbng qu\u1ea3n l\u00fd b\u1ec1n v\u1eefng c\u00e1c \u0111\u1ed3n \u0111i\u1ec1n cao su v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 s\u1ef1 thay \u0111\u1ed5i s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c h\u1ed9 n\u00f4ng d\u00e2n s\u1ea3n xu\u1ea5t nh\u1ecf, cho n\u1ec1n kinh t\u1ebf m\u00e0 h\u1ecd \u0111ang v\u1eadn h\u00e0nh v\u00e0 nh\u1eefng khu r\u1eebng hoang d\u00e3 m\u00e0 h\u1ecd g\u1eafn b\u00f3.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 quy m\u00f4 to\u00e0n c\u1ea7u, nh\u01b0ng trung t\u00e2m c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p cao su l\u00e0 \u1edf ngay khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia s\u1ea3n xu\u1ea5t l\u01b0\u1ee3ng cao su l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, v\u00e0 Fourdozen l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1edd v\u00e0o s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 khu v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

\u00dd t\u01b0\u1edfng l\u1edbn c\u1ee7a ch\u00fang t\u00f4i <\/h2>\n\n\n\n

Chi\u1ebfn d\u1ecbch c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau song song l\u00e0 \u0111\u1ecbnh v\u1ecb PEFC l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a cao su, \u0111\u1ed3ng th\u1eddi thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0o ch\u00ednh v\u1ea5n \u0111\u1ec1 n\u00e0y. Kh\u1ea9u hi\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang t\u00f4i, \u201cPEFC is Here\u201d \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng. Chi\u1ebfn d\u1ecbch n\u00eau b\u1eadt v\u00f4 s\u1ed1 c\u00f4ng d\u1ee5ng thi\u1ebft y\u1ebfu c\u1ee7a cao su trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y \u2013 c\u00f4ng d\u1ee5ng m\u00e0 c\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft \u2013 v\u00e0 k\u1ebft h\u1ee3p \u0111i\u1ec1u \u0111\u00f3 v\u1edbi kh\u1ea9u hi\u1ec7u: PEFC is Here.<\/p>\n\n\n\n

L\u1ed1p xe \u0111ua F1 quanh \u0111\u01b0\u1eddng \u0111ua: PEFC is Here. M\u1ed9t \u1ed1ng ti\u00eam s\u1eb5n s\u00e0ng cung c\u1ea5p m\u1ed9t li\u1ec1u v\u1eafc xin COVID: PEFC is Here. Gi\u00e0y th\u1ec3 thao c\u1ee7a m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean ch\u1ea1y tr\u00ean \u0111\u01b0\u1eddng \u0111ua: PEFC is Here. M\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u00f3 – l\u1ed1p xe, \u1ed1ng ti\u00eam, gi\u00e0y – t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a v\u00e0o cao su v\u00e0 \u1edf \u0111\u00e2u c\u00f3 cao su, \u1edf \u0111\u00f3 c\u00f3 PEFC.<\/p>\n\n\n\n

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The campaign used beautiful editorial-style imagery to simultaneously deliver surprising information about the places sustainable rubber can be found, and spread brand awareness for PEFC. Our instinct being that when your goal is to shine a light on a poorly understood commodity, you had better embrace surprise. Did you know that vaccinations and yoga poses can help save forests? Well, now you do.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh theo phong c\u00e1ch bi\u00ean t\u1eadp \u0111\u1eb9p m\u1eaft \u0111\u1ec3 c\u00f9ng l\u00fac cung c\u1ea5p th\u00f4ng tin g\u00e2y b\u1ea5t ng\u1edd v\u1ec1 nh\u1eefng n\u01a1i m\u00e0 cao su \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho PEFC. Khi b\u1ea1n mu\u1ed1n \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn l\u00ean s\u00e2n kh\u1ea5u, b\u1ea1n ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 b\u1ea5t ng\u1edd. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng ti\u00eam ph\u00f2ng v\u00e0 c\u00e1c t\u01b0 th\u1ebf yoga c\u00f3 th\u1ec3 gi\u00fap b\u1ea3o v\u1ec7 r\u1eebng? V\u00e2ng, b\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft r\u1ed3i \u0111\u00f3.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a cao su \u0111\u00e3 ti\u1ebfp c\u1eadn th\u1eadm ch\u00ed v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra cho n\u0103m 2021. Nhi\u1ec1u s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u00e3 thu h\u00fat kh\u00e1n gi\u1ea3 g\u1ed3m h\u00e0ng tr\u0103m chuy\u00ean gia trong ng\u00e0nh. Ch\u1ec9 v\u1edbi m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a chi ph\u00ed nh\u01b0ng c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u00e3 gia t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u1ed9i dung chi\u1ebfn d\u1ecbch tr\u00ean b\u1ed1n k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i lu\u00f4n v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111i\u1ec3m chu\u1ea9n. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00e3 thu \u0111\u01b0\u1ee3c kho\u1ea3ng 20 b\u00e0i \u0111i\u1ec3m tr\u00ean truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf m\u1ed7i th\u00e1ng. <\/p>\n\n\n\n

Fourdozen \u0111\u00e3 gi\u00fap PEFC ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m b\u00ean li\u00ean quan trong to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb cao su, t\u1eeb c\u00e1c ch\u1ee7 s\u1edf h\u1eefu nh\u1ecf \u0111\u1ebfn c\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t cao su l\u1edbn. Vi\u1ec7c mua v\u00e0o t\u1eeb c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ed1c quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch, m\u00e0 c\u00f2n \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u00e1p d\u1ee5ng qu\u1ea3n l\u00fd r\u1eebng b\u1ec1n v\u1eefng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ch\u1ee9ng ch\u1ec9 chu\u1ed7i h\u00e0nh tr\u00ecnh s\u1ea3n ph\u1ea9m trong ng\u00e0nh cao su.<\/p>\n\n\n\n

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Nh\u1eefng k\u1ebft qu\u1ea3 xu\u1ea5t s\u1eafc n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd h\u00e0ng tr\u0103m gi\u1edd l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 c\u1ee7a Fourdozen v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c c\u0169ng nh\u01b0 truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c t\u1ea1i PEFC. V\u00e0o cu\u1ed1i n\u0103m, Fourdozen \u0111\u00e3 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch v\u00e0 t\u1ea1o ra h\u01a1n 1.000 ph\u1ea7n n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, xu\u1ea5t b\u1ea3n t\u00e0i li\u1ec7u chi\u1ebfn d\u1ecbch tr\u00ean 5 n\u1ec1n t\u1ea3ng, s\u1ea3n xu\u1ea5t video g\u1ed1c v\u00e0 vi\u1ebft m\u1ed9t b\u1ed9 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed th\u00fac \u0111\u1ea9y \u0111\u1ed9 ph\u1ee7 s\u00f3ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.
M\u1ed9t ph\u1ea7n trong chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u201cb\u1ea5t c\u1ee9 n\u01a1i n\u00e0o cao su b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c thu ho\u1ea1ch, ch\u1ebf bi\u1ebfn, bu\u00f4n b\u00e1n ho\u1eb7c s\u1eed d\u1ee5ng, PEFC \u0111\u1ec1u c\u00f3 m\u1eb7t<\/em>\u201d. Fourdozen r\u1ea5t t\u1ef1 h\u00e0o v\u1ec1 \u0111i\u1ec1u n\u00e0y, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, <\/em>v\u00ec Fourdozen c\u0169ng v\u1eady.<\/em><\/p>\n\n\n\n

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