{"id":8157,"date":"2022-05-02T00:30:04","date_gmt":"2022-05-02T00:30:04","guid":{"rendered":"https:\/\/fourdozen.com\/?post_type=work&p=8157"},"modified":"2026-06-12T22:40:12","modified_gmt":"2026-06-12T22:40:12","slug":"responsible-packaging","status":"publish","type":"work","link":"https:\/\/fourdozen.com\/vi\/work\/responsible-packaging\/","title":{"rendered":"Responsible Packaging"},"content":{"rendered":"\n

B\u1ed1i c\u1ea3nh<\/h2>\n\n\n\n

Bao b\u00ec \u1edf quanh ta, nh\u01b0ng ta l\u1ea1i th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn ch\u00fang. Bao b\u00ec gi\u00fap h\u00e0ng ho\u00e1 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u tr\u1eef an to\u00e0n, gi\u00fap ta \u0103n m\u1ed9t c\u00e1ch ti\u1ec7n l\u1ee3i, ngay c\u1ea3 khi \u0111i tr\u00ean \u0111\u01b0\u1eddng. Ch\u00fang ta n\u00ean c\u1ea3m th\u1ea5y bi\u1ebft \u01a1n nh\u1eefng chi\u1ebfc c\u1ed1c b\u1eb1ng b\u00eca c\u1ee9ng g\u1ee3n s\u00f3ng gi\u00fap tay ta kh\u00f4ng b\u1ecb cafe n\u00f3ng b\u00ean trong l\u00e0m b\u1ecfng, nh\u01b0ng ch\u00fang ta c\u0169ng th\u1ea5y th\u1eadt bu\u1ed3n khi nh\u00ecn th\u1ea5y m\u1ed9t chi\u1ebfc c\u1ed1c nh\u01b0 v\u1eady b\u1ecb n\u00e9m b\u00ean v\u1ec7 \u0111\u01b0\u1eddng. Bao b\u00ec, \u0111i\u1ec1u v\u1ed1n thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, l\u1ea1i c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n trong d\u1ecbch b\u1ec7nh COVID-19, khi v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, vi\u1ec7c giao nh\u1eadn h\u00e0ng l\u00e0 k\u1ebft n\u1ed1i duy nh\u1ea5t c\u1ee7a h\u1ecd v\u1edbi th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i. <\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh x\u00e1c nh\u1eadn ch\u1ee9ng ch\u1ec9 r\u1eebng (PEFC) \u0111ang gi\u00fap vi\u1ec7c s\u1ea3n xu\u1ea5t bao b\u00ec tr\u1edf n\u00ean b\u1ec1n v\u1eefng h\u01a1n, th\u00f4ng qua s\u1ef1 ch\u1ee9ng nh\u1eadn chu\u1ed7i cung \u1ee9ng m\u1edf r\u1ed9ng t\u1edbi t\u1eadn nh\u1eefng khu r\u1eebng n\u01a1i b\u1eaft ngu\u1ed3n c\u1ee7a b\u1ed9t gi\u1ea5y l\u00e0m bao b\u00ec. Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed7 l\u1ef1c \u0111\u00f3, PEFC \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Fourdozen \u0111\u1ec3 s\u00e1ng t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ch\u1ee9ng nh\u1eadn trong ng\u00e0nh bao b\u00ec, v\u00e0 chu\u1ea9n b\u1ecb c\u00e1c t\u00e0i li\u1ec7u m\u00e0 PEFC c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi \u0111\u1ec1 xu\u1ea5t vi\u1ec7c l\u00e0m ch\u1ee9ng ch\u1ec9 v\u1edbi c\u00e1c nh\u00e0 cung \u1ee9ng bao b\u00ec v\u00e0 c\u00e1c b\u00ean s\u1eed d\u1ee5ng sau c\u00f9ng. <\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi m\u1ebb, d\u1ef1a v\u00e0o nguy\u00ean t\u1eafc 3R c\u1ee7a PEFC \u2014 renewable (t\u00e1i t\u1ea1o \u0111\u01b0\u1ee3c), responsibly sourced (khai th\u00e1c c\u00f3 tr\u00e1ch nhi\u1ec7m), v\u00e0 recycled (t\u00e1i ch\u1ebf \u0111\u01b0\u1ee3c). \u0110\u00f3 l\u00e0 m\u1ed9t chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p b\u1eaft r\u1ec5 \u1edf kh\u1eafp n\u01a1i, t\u1eeb nh\u1eefng khu r\u1eebng \u1edf B\u1eafc \u00c2u t\u1edbi nh\u1eefng trung t\u00e2m t\u00e1i ch\u1ebf \u1edf \u0110\u00f4ng \u00c1. C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u0111\u01b0a to\u00e0n b\u1ed9 ch\u00fang v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n duy nh\u1ea5t – m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a v\u1edbi \u0111\u1ea1i ch\u00fang, nh\u01b0ng kh\u00f4ng qu\u00e1 \u0111\u01a1n gi\u1ea3n ho\u00e1 m\u1ecdi th\u1ee9.<\/p>\n\n\n\n

\u00dd t\u01b0\u1edfng l\u1edbn c\u1ee7a ch\u00fang t\u00f4i<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y nhi\u1ec1u l\u1ed9 tr\u00ecnh s\u00e1ng t\u1ea1o kh\u00e1c nhau v\u00e0 cu\u1ed1i c\u00f9ng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn tagline: \u201cResponsible Packaging\u201d – Bao b\u00ec c\u00f3 tr\u00e1ch nhi\u1ec7m. Tagline n\u00e0y \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng, v\u00e0 quan tr\u1ecdng nh\u1ea5t, g\u1ee3i l\u00ean th\u00f4ng \u0111i\u1ec7p 3R m\u00e0 kh\u00f4ng l\u00e0m x\u00e1o tr\u1ed9n th\u00f4ng \u0111i\u1ec7p \u1ea5y.<\/p>\n\n\n\n

\u0110i\u1ec1u khi\u1ebfn cho chi\u1ebfn d\u1ecbch n\u00e0y kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 concept thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o b\u1edfi ho\u1ea1 s\u0129 minh h\u1ecda ch\u00ednh c\u1ee7a Fourdozen, Th\u01b0 V\u0169. M\u1ecdi h\u00ecnh \u1ea3nh cho chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng motif c\u1eaft gh\u00e9p nhi\u1ec1u h\u00ecnh \u1ea3nh v\u1edbi nhau, v\u1edbi nh\u1eefng l\u1edbp h\u00ecnh \u1ea3nh ch\u1ed3ng l\u00ean nhau tinh t\u1ebf v\u1ec1 nh\u1eefng t\u1edd gi\u1ea5y m\u00e0u \u0111\u01b0\u1ee3c d\u00e1n v\u00e0o nhau, r\u1ea5t quen thu\u1ed9c v\u1edbi m\u1ecdi ng\u01b0\u1eddi. M\u1ed7i h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng m\u1ed9t ki\u1ec3u bao b\u00ec l\u00e0m h\u00ecnh \u1ea3nh ch\u00ednh, v\u1edbi nh\u1eefng tia s\u00e1ng chi\u1ebfu h\u01b0\u1edbng l\u00ean hay h\u01b0\u1edbng ra ngo\u00e0i, l\u00e0m l\u1ed9 ra h\u1eadu c\u1ea3nh l\u00e0 nh\u1eefng khu r\u1eebng v\u00e0 c\u00e2y c\u1ed1i. \u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0, khi gi\u1ea5y l\u00e0m bao b\u00ec \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn, n\u00f3 c\u00f3 th\u1ec3 bao ch\u1ee9a kh\u00f4ng ch\u1ec9 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa. B\u00ean trong chi\u1ebfc h\u1ed9p hay chi\u1ebfc t\u00fai \u0111\u00f3 l\u00e0 sinh k\u1ebf \u0111\u01b0\u1ee3c n\u00e2ng cao cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m l\u00e2m nghi\u1ec7p \u0111\u1ed9c l\u1eadp, s\u1ef1 gi\u1ea3m thi\u1ec3u vi\u1ec7c khai th\u00e1c g\u1ed7 tr\u00e1i ph\u00e9p, s\u1ef1 b\u1ea3o v\u1ec7 v\u1edbi h\u1ec7 sinh th\u00e1i v\u00e0 nh\u1eefng gi\u1ed1ng lo\u00e0i d\u1ec5 t\u1ed5n th\u01b0\u01a1ng, v\u00e0 s\u1ef1 gia t\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecdi v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n\n\n\n

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H\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt n\u00e0y l\u00e0 trung t\u00e2m trong m\u1ecdi th\u1ee9 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n, t\u1eeb t\u00e0i li\u1ec7u pitch \u0111\u1ebfn infographic tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ph\u1ea7n \u0111\u1ed3 ho\u1ea1 chuy\u1ec3n \u0111\u1ed9ng tr\u00ean video. Nh\u1eefng t\u1eadp h\u1ee3p h\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0a ta tr\u1edf v\u1ec1 th\u1eddi \u1ea5u th\u01a1, khi ta d\u00f9ng k\u00e9o v\u00e0 h\u1ed3 c\u1eaft d\u00e1n, \u0111\u1ec3 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng bay xa. Qu\u1ea3 th\u1ef1c, nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y \u0111\u00e3 m\u1edf ra r\u1ea5t nhi\u1ec1u khung c\u1ea3nh r\u1eebng kh\u00e1c nhau, k\u1ebft n\u1ed1i r\u00f5 r\u00e0ng v\u1edbi vi\u1ec7c l\u00e0m bao b\u00ec th\u00f4ng qua nh\u1eefng l\u1edbp gi\u1ea5y l\u01b0\u1ee3n s\u00f3ng \u0111\u01b0\u1ee3c c\u1eaft d\u00e1n b\u1eb1ng tay.\u00a0<\/p>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Chi\u1ebfn d\u1ecbch n\u00e0y c\u1ee7a PEFC mang t\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m, m\u1ed9t l\u1ed1i ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i v\u00e0 ho\u00e0 nh\u1eadp \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng, v\u00e0 cho th\u1ea5y s\u1ef1 cam k\u1ebft v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a r\u1eebng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t, \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 c\u1ee7a PEFC bao g\u1ed3m c\u00e1c th\u00e0nh vi\u00ean trong chu\u1ed7i cung \u1ee9ng (t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u00e1c h\u1ed9 n\u00f4ng d\u00e2n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb trong r\u1eebng), chi\u1ebfn d\u1ecbch mang l\u1ea1i s\u1ef1 y\u00ean t\u00e2m r\u1eb1ng ch\u1ee9ng ch\u1ec9 PEFC l\u00e0 \u0111\u1ed9c l\u1eadp, nghi\u00eam ng\u1eb7t v\u00e0 minh b\u1ea1ch.<\/p>\n\n\n\n

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