Chi Bui
Account Manager
Kiet Hoang
Advertiser
Todd Wills
Writer
Dylan Nguyen
Designer
Background
The Learning Project organizes student tours across Vietnam for international schools, creating immersive educational experiences that blend hands-on learning with cultural discovery. Their trips allow students to explore Vietnam’s diverse landscapes, engage in conservation activities, and connect with local communities.
To help expand their reach, Fourdozen managed their social media and advertising strategy, targeting schools in countries like Australia and the UK. Our mission was to highlight the excitement and educational value of these trips while positioning The Learning Project as a bridge between Vietnamese values and Western learning approaches.
Problem
Despite offering unique and enriching travel experiences, The Learning Project needed a stronger online presence to connect with international schools and showcase the fun and educational aspects of their programs. They required compelling content that would bring their tours to life and resonate with both educators and students abroad.
Results
Fourdozen developed a social media and advertising strategy that effectively raised awareness of The Learning Project among international schools. We crafted engaging posts and ad campaigns to highlight the excitement and educational value of their tours, emphasizing how they provide students with immersive cultural and experiential learning opportunities in Vietnam. To bring their experiences to life, we sent a photographer on a three-day student trip to Cúc Phương National Park, capturing key moments such as roasting marshmallows over a campfire, visiting a bear sanctuary, and participating in conservation activities. These images and videos became the foundation of a compelling visual narrative that showcased the hands-on, interactive nature of the trips. In addition, we began designing a brochure to support The Learning Project’s outreach efforts, ensuring that their message continues to reach and inspire schools worldwide.
