Why well-designed spaces improve creativity

February 01, 2021 by Fourdozen

Why well-designed spaces improve creativity

February 01, 2021 by Fourdozen

Fourdozen is a digital marketing agency in Vietnam. Since 2017, our home has been a cozy office on the 11th floor of a banking tower in Ba Dinh, Hanoi. Over the years, this space became increasingly cramped as we brought on new team members and moved in more equipment. By summer of 2020 we were bursting at the seams.

To solve these challenges, we secured more floor space and completed designs for an all-new office that is purpose-built for creativity. In January 2021, we began construction.

At Fourdozen, we believe that our workspace influences both our effectiveness and our happiness. This is particularly important for creative workers like us—our team includes writers, designers, photographers and videographers. So we needed a space that reflects both our openness to new ideas, and the spirit of collaboration that we bring to our work. Plus, it just needs to be fun.

Our new space is all of the above. We banished the fluorescent lights and drop-ceilings that plague so many offices, and added custom elements of wood and brick to create warmth. We’ve integrated technology from the first stage of the design, and have used local materials in construction. The result is a place unlike others you will find in Hanoi: a home for us and our ideas. 

The emphasis we put on our workspace is one detail among many that make up our creative philosophy and approach to the work we do for clients. Take a look at some of the work we’ve done lately to learn more.

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