Cristina Bain Consulting

Main Role

Advertising

Scope of Work

Video production, CPC advertising

Manh Nguyen

Filmmaker

Alex Yates

Creative Director

Chau Nguyen

Producer



Background

Cristina Bain is among Hanoi’s most beloved and unique study abroad consultants. She works out of a beautiful house in the center of Hanoi that she and her team have converted into a one-of-a-kind sanctuary and study space. Known for providing individual attention and support throughout the process, Cristina is a mentor, a coach, a confidant and a trusted advisor with a record of helping Vietnamese students secure admission to top schools.

Problem 

Excellent service and academic outcomes had already earned Cristina Bain a good reputation through word of mouth. She maintained active Facebook, Instagram and YouTube profiles, but had done no paid advertising and felt that she had not yet communicated who she was to a broad enough audience. Given her unique approach to study abroad consulting, Cristina wanted a video that told her story—one that would be suitable both for advertising and to showcase on her various social media channels.

Approach 

From the moment Fourdozen stepped into Cristina Bain’s converted house deep in old Hanoi, we knew that her space had to be a key feature of the message. Visitors are welcomed to a seating area out front, overlooking a koi pond, with hanging plants dangling over graffitied external walls. The house inside feels like a cross between a care and an arty home, complete with a kitchen, library, conference room and numerous study spaces.

Fourdozen’s production team worked with Cristina Bain to script and produce a three minute feature and two 30-second ad spots. Anchored by an interview with Cristina, the ads highlighted both her stunning space and the close mentoring relationships that she builds with her students. A technically challenging production, Fourdozen deployed a team of 16 actors and crew to capture all of our principal photography in one day, minimizing the impact on our client’s operations. At the conclusion of the project Fourdozen delivered the finished videos and also a complete brand awareness campaign on Facebook and Instagram.


Manh Nguyen

Filmmaker

Alex Yates

Creative Director

Chau Nguyen

Producer



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