Alex Yates
Creative Director
Ha Nguyen
Designer
Background
MAYO Human Capital is a leading provider of cloud human resource management software. Their suite of software as a service includes solutions for recruitment, staff management, attendance management, smart payroll settlement, employee benefit integration, and more. Headquartered in Taiwan, the company’s key products include Apollo HRM, STAYFUN, Lasso, and Cornerstone OnDemand.
Fourdozen worked with MAYO to help it develop a content strategy for approaching the Vietnamese market, where its services are already used by several large Vietnamese businesses.
The Challenge
MAYO Human Capital, a publicly-traded Taiwanese company, enters the Vietnamese market at a time when many HR departments are still using carbon paper, and corporate trainings are perfunctory at best. But MAYO enjoyed several significant advantages – their years of successful experience in similar developing markets, and their status as an authorized vendor for Cornerstone OnDemand, a premier learning management software provider.
The challenge they faced was changing the Vietnamese corporate approach to workplace learning, and to presenting themselves on social media in a way that would appeal both to their buyers and to the end users of their software.
Our Big Idea
After in-depth study of MAYO’s product line, and a collaborative brand workshop process, Fourdozen’s big idea was to go small. And by small, we mean handheld.
A key benefit of Cornerstone OnDemand is that it allows staff to take control over their own learning management via a mobile application. Gone are the sign-in sheets, printed and taped to the wall of a drab seminar room. With Cornerstone OnDemand, staff get customized course recommendations based on the goals that they set with their supervisor, so that they can learn at their own pace. This puts the process in the palm of their hands.
Our approach was to design a digital strategy and content streams that embraced this. With imagery and interactive video, viewers could experience this powerful software for themselves, even if their workplaces had not yet invested in it. Rather than emphasize corporate savings, the user-facing story focused on ease of use, and empowerment. This placed the emphasis exactly where it should be, on the “human” element of human resources.
